Marketing Advisory and Measurement Sr. Specialist, Analyst Relations

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Marketing Advisory and Measurement Sr. Specialist on the Analyst Relations (AR) team at Amazon Web Services (AWS), you will play a crucial role in supporting the growth of AWS by increasing customer awareness and adoption through data-driven marketing strategies. This position is integral to the AR team, which focuses on creating advocacy with industry analysts to enhance the positive positioning of AWS in the market. Your responsibilities will include analyzing customer behavior on AWS websites and beyond, and empowering the marketing team to make informed decisions that solidify AWS's leadership in cloud computing. In this role, you will coordinate with various cross-functional teams, including marketing, sales, and communications, to publish and track earned analyst assets. You will dive deep into reporting on key performance indicators (KPIs) related to analyst assets, translating these metrics into actionable insights and recommendations for stakeholders. Your ability to simplify complex technical concepts for non-technical audiences will be essential, as will your experience with martech and data visualization tools. You will also be responsible for building self-service mechanisms to scale the publication of assets generated by the AR team, supporting the measurement strategy that includes marketing attribution, efficiency metrics, and campaign performance reporting. Your work will involve identifying best practices for audience targeting and digital channel measurement, ensuring clear and consistent communication with stakeholders regarding strategy, tactics, goals, and performance. The ideal candidate will thrive in a fast-paced environment, managing ambiguity and complexity while inventing and simplifying processes. You will engage daily with Program Managers, Product Managers, Marketing Managers, Engineers, and Business Leaders, making this a dynamic and collaborative role within a highly matrixed organization.

Responsibilities

• Coordinating with cross-functional marketing, sales, and communications teams to publish, amplify, and track earned analyst assets
• Reporting on analyst asset KPIs and translating them into meaningful insights and business recommendations for stakeholders
• Making technical concepts intuitive for non-technical audiences
• Building self-service mechanisms to scale publication of assets generated by AR
• Supporting the AR measurement strategy, including marketing attribution and efficiency metrics, segmentation, and campaign performance reporting
• Working with a team to develop programs and integrated campaigns, and digital marketing strategy
• Identifying best practices for audience targeting, email/digital strategy, and digital channel measurement
• Delivering clear, consistent, and frequent communication with stakeholders about strategy, tactics, goals, and performance for digital channels

Requirements

• Experience working across a highly-matrixed organization with multiple stakeholders
• Strong writing skills
• Hands-on familiarity with martech and data visualization tools
• Ability to invent and simplify processes
• Experience in digital marketing and data analytics

Nice-to-haves

• Experience in cloud computing or technology marketing
• Familiarity with analyst relations and advocacy programs
• Knowledge of marketing attribution and efficiency metrics

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Employee-led affinity groups fostering a culture of inclusion
• Ongoing events and learning experiences related to diversity and inclusion