Marketing Analyst/Database Coordinator

Rhythm City Casino - Davenport, IA

Full-time - Mid Level

Davenport, IA

Amusement, Gambling, and Recreation Industries

About the position

The Marketing Analyst/Database Coordinator at Rhythm City Casino is responsible for managing marketing data hygiene, performing data pulls, and preparing various marketing management reports. This role involves ensuring data accuracy, providing exceptional customer service, and collaborating with other departments to maintain effective marketing strategies.

Responsibilities

• Provide exceptional customer service to all internal and external customers.
• Run database audit reports to ensure data is clean and send out clean-up requests on data not entered according to standards.
• Create clear and concise spreadsheets and reports for assessment of data.
• Prepare analysis based on provided criteria.
• Research published data provided by other like industries for comparison.
• Monitor and verify accurate data input by employees, advising of necessary corrections or changes.
• Correct customer address or other information.
• Prepare mailing lists for all direct mail and marketing pieces from the various gaming and resort systems.
• Maintain confidentiality of all data including customer and company records.
• Set up monthly direct marketing dynamic comps, groups, and incentives in the casino management system.
• Set up groups, events, incentives, and other codes for non-direct programs that require tracking for property marketing.
• Work with other departments to set up coding in other systems to ensure proper tracking and coding standards are followed.
• Prepare prize matrix, reward worksheets, and pro-formas for property marketing programs.
• Assist with outlet yield management, operations reporting, and forecasting.

Requirements

• Associate's degree (A. A.) or equivalent from a two-year college or technical school; or two years related experience and/or training; or equivalent combination of education and experience.
• 2+ years of experience with MS Access and MS Excel.
• Strong working knowledge of Microsoft Office.
• Previous work experience utilizing math/analytical and computer science disciplines required.
• Proficient in the use of PCs and keyboarding skills.
• Knowledge of SQL preferred.
• Oracle Discover experience preferred.
• Demonstrated excellent communication skills, both verbal and written.
• Demonstrated excellent math/statistical and analytical skills.
• Demonstrated ability to learn new technologies quickly.
• Understanding and working knowledge of the local/state/regional consumer markets.
• Excellent guest service, people skills, and organizational skills.
• Previous casino experience preferred.

Nice-to-haves

• Knowledge of SQL
• Oracle Discover experience
• Previous casino experience

Benefits

• Paid time off (40 hours of PTO on day 1)