Marketing Analyst/Database Coordinator

Rhythm City Casino Resort - Davenport, IA

Full-time - Entry Level

Davenport, IA

About the position

The Marketing Department is seeking a dedicated individual to perform a variety of duties related to marketing data hygiene, data pulls, and the preparation of various marketing management reports. This role involves utilizing data gathered from the casino management system and other company-based systems to ensure the integrity and accuracy of marketing data. The successful candidate will be responsible for providing exceptional customer service to both internal and external customers, ensuring that all data is clean and compliant with established standards. Key responsibilities include running database audit reports to identify and rectify data discrepancies, creating clear and concise spreadsheets and reports for data assessment, and preparing analyses based on specific criteria. The role also requires researching published data from similar industries for comparative analysis and monitoring the accuracy of data input by employees, advising them of necessary corrections or changes. Additionally, the candidate will be tasked with preparing mailing lists for direct mail and marketing initiatives, maintaining confidentiality of all data, and setting up monthly direct marketing dynamic comps, groups, and incentives within the casino management system. Collaboration with other departments is essential, as the candidate will work to set up coding in various systems such as Micros, OfferCraft, Springer Miller, Opera, and other digital systems to ensure proper tracking and coding standards are adhered to. The role also involves preparing prize matrices, reward worksheets, and pro-formas for property marketing programs, as well as assisting with outlet yield management, operations reporting, and forecasting. This position is full-time, with a schedule primarily from Monday to Friday during the day, but may require some weekend work as needed.

Responsibilities

• Provide exceptional customer service to all internal and external customers.
• Run database audit reports to ensure data is clean, sending out clean-up requests on data not entered according to standards.
• Create clear and concise spreadsheets and reports for assessment of data.
• Prepare analysis based on provided criteria.
• Research published data provided by other like industries for comparison.
• Monitor and verify accurate data input by employees, advising of necessary corrections or changes.
• Correct customer address or other information.
• Prepare mailing lists for all direct mail and marketing pieces from the various gaming and resort systems.
• Maintain confidentiality of all data including but not limited to customer and company records.
• Set up monthly direct marketing dynamic comps, groups, and incentives in the casino management system.
• Set up groups, events, incentives, and other codes for non-direct programs that require tracking as needed for property marketing, player development, bus groups, concerts, non-gaming discounts, and promotions.
• Work with other departments to set up coding in other systems such as Micros, OfferCraft, Springer Miller, Opera, digital systems, ticket systems, marketing kiosk programs, and other non-gaming systems to ensure proper tracking and coding standards are followed and communicate with the BI team for reporting purposes.
• Prepare prize matrix, reward worksheets, and pro-formas for property marketing programs.
• Assist with outlet yield management, operations reporting, and forecasting.

Requirements

• Associate's degree (A. A.) or equivalent from a two-year college or technical school; or two years related experience and/or training; or equivalent combination of education and experience.
• 2+ years of experience with MS Access and MS Excel.
• Strong working knowledge of Microsoft Office.
• Previous work experience utilizing math/analytical and computer science disciplines required.
• Proficient in the use of PCs and keyboarding skills.
• Knowledge of SQL preferred.
• Oracle Discover experience preferred.
• Demonstrated excellent communication skills, both verbal and written.
• Demonstrated excellent math/statistical and analytical skills.
• Demonstrated ability to learn new technologies quickly.
• Understanding and working knowledge of the local/state/regional consumer markets.
• Excellent guest service, people skills, and organizational skills.
• Previous casino experience preferred.

Nice-to-haves

• Knowledge of SQL preferred.
• Oracle Discover experience preferred.
• Previous casino experience preferred.

Benefits

• 40 hours of PTO on day 1
• Salary based on experience