Amazon - New York, NY
posted 3 months ago
The Marketing Analyst role at Amazon is a pivotal position within the Seller Success Programs, aimed at enhancing the success of independent sellers on the platform. This position is designed for individuals who are customer-obsessed, data-driven, and possess a marketing mindset. The primary responsibility of the Marketing Analyst is to own the reporting, measurement, and analysis across a portfolio of high-visibility marketing programs. These programs include new seller recruitment, brand strength initiatives, and product marketing campaigns. The ideal candidate will be adept at synthesizing data from various marketing channels and throughout the sales funnel to monitor business health, track campaign performance, identify trends, and measure the impact of marketing investments. In this role, you will be tasked with defining goals, inventing metrics, and identifying new opportunities for expansion to drive measurable business outcomes. You will build and update marketing dashboards and data visualizations to report on goal status during weekly, monthly, and quarterly reviews. Additionally, you will scale data processes, manage marketing data from various sources, and propose efficient solutions to enhance data management. The Marketing Analyst will conduct in-depth analyses of marketing metrics and trends, identifying patterns and connections that can inform strategic decisions. You will create business documents and presentations to effectively communicate insights and recommendations to stakeholders and senior leadership. Furthermore, you will translate complex marketing problems into clear analysis requirements and define analytical approaches to address these challenges. Utilizing advanced statistical techniques and machine learning models, you will engage in marketing forecasting and optimization to ensure the effectiveness of marketing strategies.