Marketing Analyst & Social Media Coordinator / Communications Manager I

Michigan State University - East Lansing, MI

Full-time - Entry Level

Remote - East Lansing, MI

1,001-5,000 employees

Educational Services

About the position

The College of Communication Arts and Sciences at Michigan State University is seeking an innovative and detail-oriented Marketing Analyst & Social Media Coordinator. This dynamic role focuses on program marketing for the college and the distribution of both paid and organic social media content. The successful candidate will play a pivotal role in marketing and enrollment management endeavors through the Marketing and Communications Office, providing support to academic units and programs. Reporting to the Senior Director of Marketing and Communications, the Social Media Coordinator & Marketing Analyst will be responsible for managing paid social media campaigns, paid search ads, and enhancing ComArtSci's social media channels. This includes creating and adapting content for diverse audiences, actively engaging with communities, conducting keyword research, and staying updated on evolving communication and social media trends. Utilizing analytics as a robust component of their work, the chosen candidate will inform future projects aligned with the college's strategic priorities and demonstrate a commitment to ongoing education in marketing and enrollment management. The ideal candidate will thrive in a fast-paced, entrepreneurial environment, adeptly managing multiple projects concurrently, and proficiently creating and devising marketing campaigns, including paid social media and display campaigns. A creative self-starter, they will take initiative while collaborating seamlessly with a high-energy team of digital, marketing, communications, and multimedia professionals. In this collaborative and innovative work environment, the successful candidate will contribute to the authentic storytelling of ComArtSci, showcasing the excellence of our programs, creative projects, and research. This position offers the opportunity for a hybrid working schedule, requiring a minimum of three days per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University. Established in 1955, Michigan State University's College of Communication Arts and Sciences is one of the largest and most respected colleges in the country, preparing students for careers across a broad spectrum of the arts and sciences of communication.

Responsibilities

• Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms (Google, Facebook, X, LinkedIn, and Instagram).
• Conduct keyword research and manage all aspects of campaign configuration, launch, and ongoing optimization.
• Establish and implement monitoring protocols to evaluate social media communications, recommending adjustments based on insights.
• Develop, organize, and publish engaging content across ComArtSci's social media platforms.
• Provide daily support and management for @MSUComArtSci accounts on various platforms including Facebook, X, LinkedIn, and Instagram.
• Utilize short-form video content to leverage current social media trends and enhance audience engagement.
• Use Sprinklr to publish social media content across platforms with appropriate analytics tags.
• Foster community engagement by responding to comments, tags, and direct messages, and sharing user-generated content.
• Strengthen coordination and collaboration with social media partners across the college and university.
• Generate and contribute innovative ideas for ComArtSci's social media presence.

Requirements

• Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations.
• One to three years of related and progressively more responsible work experience in public and media relations, marketing, advertising, or creative services.
• Experience managing content for social media channels.
• Experience with industry tools like Google Analytics, Google Ads, and Google Tag Manager.
• Experience with paid social media and digital marketing channels, CRM platforms, and social media management tools.
• Proficiency with MS Office, publishing tools, and familiarity with AP style.

Nice-to-haves

• 1-3 years of relevant experience in public relations, media relations, marketing, advertising, or related fields.
• Strong understanding of Google Ads.
• Proficiency with social media platforms, including Twitter, Instagram, YouTube, LinkedIn, and Facebook.
• Exceptional creative-thinking skills and adaptability to new technologies and communication strategies.
• Familiarity with project management tools and processes.
• Experience in higher education or a large, multi-stakeholder organization.

Benefits

• Flexible work environment with remote-friendly options.
• Opportunity for professional development and ongoing education.
• Collaborative and innovative work atmosphere.