Michigan State University - East Lansing, MI
posted 4 months ago
The College of Communication Arts and Sciences at Michigan State University is seeking an innovative and detail-oriented Marketing Analyst & Social Media Coordinator. This dynamic role focuses on program marketing for the college and the distribution of both paid and organic social media content. The successful candidate will play a pivotal role in marketing and enrollment management endeavors through the Marketing and Communications Office, providing support to academic units and programs. Reporting to the Senior Director of Marketing and Communications, the Social Media Coordinator & Marketing Analyst will be responsible for managing paid social media campaigns, paid search ads, and enhancing ComArtSci's social media channels. This includes creating and adapting content for diverse audiences, actively engaging with communities, conducting keyword research, and staying updated on evolving communication and social media trends. Utilizing analytics as a robust component of their work, the chosen candidate will inform future projects aligned with the college's strategic priorities and demonstrate a commitment to ongoing education in marketing and enrollment management. The ideal candidate will thrive in a fast-paced, entrepreneurial environment, adeptly managing multiple projects concurrently, and proficiently creating and devising marketing campaigns, including paid social media and display campaigns. A creative self-starter, they will take initiative while collaborating seamlessly with a high-energy team of digital, marketing, communications, and multimedia professionals. In this collaborative and innovative work environment, the successful candidate will contribute to the authentic storytelling of ComArtSci, showcasing the excellence of our programs, creative projects, and research. This position offers the opportunity for a hybrid working schedule, requiring a minimum of three days per week in-office. Remote work agreements are continuously assessed based on the needs of the organization and follow policies and guidelines provided by the College of Communication Arts & Sciences and Michigan State University. Established in 1955, Michigan State University's College of Communication Arts and Sciences is one of the largest and most respected colleges in the country, preparing students for careers across a broad spectrum of the arts and sciences of communication.