Marketing Analyst

Hobart Brothers - Troy, OH

Full-time

Troy, OH

Machinery Manufacturing

About the position

The Marketing Analyst will provide strategic marketing data analytics while supporting marketing programs and communications to help drive above-market growth with key distribution partners and end users. This role involves collaboration with segment and product managers to develop educational tools, marketing collateral, and promotions, contributing to the growth of Hobart's Filler Metal division.

Responsibilities

• Conduct Sales Data Analysis and Identify Market Trends
• Support 80/20 & Product Line Simplification (PLS)
• Understand Competitive Trends / Analysis
• Coordinate Market Research & Market Sizing Support
• Develop Tactical Marketing Communication Support (Product)
• Support Business Development & Broader Sales Support (Product)
• Communicate across divisions to coordinate activities within the Industrial Platform
• Leverage the capabilities of the ITW Enterprise Marketing team
• Promote a culture that encourages core values of integrity, respect, trust, shared risk, and simplicity

Requirements

• Bachelor's degree, preferably in marketing or business
• 1-2 years of experience in marketing technical products in a B2B environment or relevant internships
• Strong analytical skills
• Team player with a positive attitude and high motivation
• Ability to build relationships among employees, distributors, and key end-users
• Comfortable presenting and facilitating before internal and external audiences
• Ability to succeed in a fast-moving environment that values an entrepreneurial spirit

Nice-to-haves

• Experience using design and editing software (such as Canva)
• Experience working with or adjacent to manufacturing processes such as welding or machining

Benefits

• Equal employment opportunity
• Confidentiality of information according to EEO guidelines