Kforce - Miami, FL
posted 18 days ago
Full-time - Entry Level
Miami, FL
Administrative and Support Services
About the position
The Marketing Analyst position at Kforce in Miami, FL, is designed for a detail-oriented individual with 2-4 years of experience in consumer mobile app marketing. The role focuses on supporting user acquisition, engagement, and retention through data-driven marketing strategies, ensuring alignment with app features and updates.
Responsibilities
- Develop and execute marketing strategies for our mobile app to drive user growth and engagement
- Assist in planning and implementing marketing campaigns across various channels, including social media, email, and in-app promotions
- Analyze market trends and user data to identify opportunities for growth and optimization
- Collaborate with product and development teams to ensure marketing efforts align with app features and updates
- Manage and optimize app store presence, including ASO (App Store Optimization) strategies
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
- Stay up-to-date with the latest trends and best practices in mobile app marketing
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 2-4 years of experience in marketing, with a focus on mobile apps
- Familiarity with CRM mobile tools such as Leanplum, CleverTap, or Braze
- Strong analytical skills and experience with data-driven decision making
- Excellent communication and teamwork skills
- Familiarity with app analytics tools such as Google Analytics, Firebase, or similar
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- 401(k) plan
- Life insurance
- Disability insurance
- Paid time off for salaried personnel
- Paid sick leave for hourly employees on Service Contract Act projects
