Marketing Analyst

About the position

The Marketing Analyst position is a contract role with a duration of 12+ months, located in Basking Ridge, NJ, offering hybrid work options. The role involves managing complex marketing projects and executing email campaigns while collaborating with various teams. The ideal candidate will have a strong background in marketing analytics and project management, with a focus on campaign execution and stakeholder communication.

Responsibilities

• Manage highly complex, cross-functional marketing projects and initiatives.
• Build and execute simple and complex email campaigns, including single emails, multi-touch nurtures, and buyer journeys.
• Utilize tokens, velocity scripting, and smart campaigns in email marketing.
• Understand audience segmentation for targeted marketing efforts.
• Create and manage multiple marketing programs across various tactics and customer segments.
• Coordinate with multiple teams for creative assets, custom list requests, change requests, and reporting requests.
• Ensure quality assurance processes and testing are completed prior to campaign execution.
• Effectively communicate with key stakeholders throughout the development process.

Requirements

• Bachelor's degree in Marketing or related field.
• Four or more years of work experience in marketing, or six or more years of relevant work experience with at least two years in marketing within an enterprise-based company.
• Marketo Certified Associate and/or Marketo Certified Expert certification.
• Strong organizational and project management skills.
• Experience with Workfront work management tool.
• Proficiency in Google Suite applications.

Nice-to-haves

• Experience in the telecommunications or mass media industry.
• Ability to work in a fast-paced environment with attention to detail.

Benefits

• Health insurance (medical, dental, vision)
• 401(k) plan
• Paid sick leave