Marketing Analyst

Net Conversion - Orlando, FL

Full-time - Mid Level

Orlando, FL

Administrative and Support Services

About the position

The Marketing Analyst at Net Conversion LLC is responsible for developing and executing partner media strategies, focusing on marketing analysis and optimization of the organization's services and products. This role involves utilizing various digital marketing channels, managing partner relationships, and collaborating with the Analytics team to enhance campaign performance.

Responsibilities

• Develop digital media strategies and campaigns utilizing channels such as search, display/banner, video, paid social, and direct partner buys.
• Create and manage campaigns within media platforms and tools including Google Ads, Bing, Meta, and Google Campaign Manager.
• Manage partner relationships on behalf of Net Conversion.
• Create and deliver presentation decks to communicate strategic initiatives or recap digital efforts.
• Identify and execute digital media tests proactively.
• Work closely with the Analytics team to track performance and optimize partner campaign efforts.
• Conduct adhoc partner analysis, including root cause analysis and providing recommendations for optimization.
• Craft ad copy tailored to partner goals to drive direct conversion.

Requirements

• Bachelor's degree in marketing, business, or a related field preferred or equivalent experience.
• 1-2 years of prior experience in a similar role.
• Google Analytics certification and proficiency with Google Analytics and marketing network platforms.
• Experience in storytelling through presentation decks.
• Ability to work with minimal supervision and determine task priorities.
• Advanced analytical and problem-solving skills.
• Attention to detail and superior organization skills.
• Proficiency in MS Office and email, with intermediate MAC proficiency.

Benefits

• Paid parental leave
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid medical at the base tier for the employee only
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 year of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• Hybrid work from schedule for employees in Orlando or Charlotte office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)
• Pet Benefits
• 3 & 5 year anniversary milestone gifts