Marketing Analyst

$72,779 - $72,779/Yr

Aquent - Stamford, CT

Full-time - Entry Level

Stamford, CT

Administrative and Support Services

About the position

The Marketing Analyst position is a temporary role focused on researching and analyzing market conditions to inform marketing strategies for an insurance client. The analyst will work in a hybrid environment, balancing onsite and remote work, and will be responsible for gathering and interpreting data to forecast marketing trends and recommend actions based on findings.

Responsibilities

• Researches and analyzes market conditions in local, regional, or national areas to determine potential sales of products or services.
• Runs analysis involving competitors, pricing, sales, methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence future sales.
• Analyzes data and recommends specific actions based on findings.
• Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.
• Examines and analyzes statistical data to forecast future marketing trends.
• Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.
• Collects data on customer preferences and buying habits.
• Prepares reports and graphic illustrations of findings.

Requirements

• 2-3 years of experience in Marketing Analytics and/or Research
• Bachelor's degree in Marketing, Business, or Research
• Experience in the insurance industry is a plus

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium