Marketing Analyst

$72,779 - $72,779/Yr

Aquent - Stamford, CT

posted 5 days ago

Full-time - Entry Level
Stamford, CT
Administrative and Support Services

About the position

The Marketing Analyst position is a temporary role focused on researching and analyzing market conditions to inform marketing strategies for an insurance client. The analyst will work in a hybrid environment, balancing onsite and remote work, and will be responsible for gathering and interpreting data to forecast marketing trends and recommend actions based on findings.

Responsibilities

  • Researches and analyzes market conditions in local, regional, or national areas to determine potential sales of products or services.
  • Runs analysis involving competitors, pricing, sales, methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence future sales.
  • Analyzes data and recommends specific actions based on findings.
  • Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.
  • Examines and analyzes statistical data to forecast future marketing trends.
  • Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.
  • Collects data on customer preferences and buying habits.
  • Prepares reports and graphic illustrations of findings.

Requirements

  • 2-3 years of experience in Marketing Analytics and/or Research
  • Bachelor's degree in Marketing, Business, or Research
  • Experience in the insurance industry is a plus

Benefits

  • Subsidized health, vision, and dental plans
  • Paid sick leave
  • Retirement plans with a match
  • Free online training through Aquent Gymnasium
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