Marketing Analytics and SEO Specialist

CommonSpirit Health - Englewood, CO

Full-time - Mid Level

Remote - Englewood, CO

Hospitals

About the position

The Analytics & SEO Specialist role at CommonSpirit Health is focused on enhancing analytics to inform decisions across digital marketing efforts. This remote position involves collaboration with the marketing team to analyze the performance of various campaigns aimed at increasing awareness, acquisition, and retention. The role requires expertise in SEO best practices and involves responsibilities in both analytics and SEO, ensuring effective tracking, reporting, and optimization of marketing strategies.

Responsibilities

• Analyze the performance of omni-channel marketing efforts to support awareness, acquisition, and retention campaigns.
• Utilize Adobe Analytics or Adobe Customer Journey Analytics for tracking and reporting.
• Perform analysis of mobile, social media, web, email, and paid/owned media campaign performance.
• Track and analyze online and offline user behavior, campaign performance, and conversion rates throughout the customer journey.
• Provide insights and recommendations for conversion improvements and testing.
• Leverage segmentation to analyze and optimize marketing content, channels, and campaigns.
• Generate actionable data to inform marketing spend and strategies.
• Create presentations synthesizing data, insights, and customer research for internal business partners.
• Ensure digital data governance and recommend best practices for analytics.
• Expand the organic footprint of service lines across the customer journey through SEO efforts.
• Manage the publication of search-optimized content and identify new content opportunities.
• Produce quantitative and qualitative reports on monthly performance and oversee internal content competition.

Requirements

• Bachelor's degree in marketing or a related field.
• Minimum of five (5) years of experience in marketing.
• Minimum of two (2) years of experience leading, developing, and delivering marketing programs.
• Certification in Adobe Analytics strongly preferred.

Benefits

• Medical/Dental/Vision
• FSA
• Dependent Care Spending Account
• Life Insurance
• Short and Long-term Disability
• 401k match
• Paid Time Off
• Wellness Program
• Tuition Reimbursement
• Accidental Insurance
• Critical Illness Insurance
• Identity Theft Protection
• Employee Assistance Program