JPMorgan Chase - Chicago, IL
posted 2 months ago
As a Marketing Analytics Vice President on the Omni-Channel Owned Media Analytics team, you will play a pivotal role in transforming our marketing strategy across owned media channels, particularly focusing on digital platforms such as our website, mobile app, and email. Your primary objective will be to enhance the customer experience through hyper-personalized, data-driven strategies. This position requires a deep understanding of our platforms, capabilities, data assets, and analytic tools to craft a visionary roadmap for the future of marketing analytics within the organization. In this role, you will be responsible for developing and tracking key performance indicators (KPIs) for channel performance, effectively communicating your findings to senior leadership within the Consumer and Community Banking (CCB) sector. You will also build essential data capabilities, including marketing attribution and customer engagement valuation, while tracking cross-channel marketing interactions for each customer. A critical aspect of your work will involve establishing a comprehensive understanding of the push notification channel, comparing it with other channels to identify potential synergies and impacts on owned media channels. Your responsibilities will extend to reporting on campaign performance, prioritizing resources towards high-potential initiatives, and identifying areas for improvement in ad-level performance. You will deliver recommended optimizations to marketers and channel management, driving a more personalized communication strategy through enhanced targeting and streamlined customer journeys. Additionally, you will assess opportunities for audience sizing, revenue estimation, and customer experience improvements in collaboration with product analytics teams. You will also focus on enhancing the digital user experience by studying customer journeys on the mobile app, working closely with the mobile technology team to identify gaps in data capture strategies and collaboratively implement necessary enhancements. Collaboration with other teams will be essential as you craft test designs, interpret results, and translate findings into impactful presentations for senior management in a fast-paced environment.