Marketing Analytics Manager

$90,000 - $100,000/Yr

BDO - Saint Louis, MO

Full-time - Mid Level

Saint Louis, MO

Professional, Scientific, and Technical Services

About the position

The Marketing Analytics Manager is responsible for analyzing and interpreting marketing strategies to provide actionable insights. This role focuses on tracking marketing attribution data, visualizing results, and supporting data-driven marketing initiatives. The manager will create reports, dashboards, and presentations to evaluate campaign success and guide marketing efforts across various channels.

Responsibilities

• Creates and maintains regular reporting frameworks for KPI tracking and progression towards revenue targets
• Identifies areas of overage and potential shortages in baselines to provide guidance in where marketing should concentrate efforts
• Analyzes data across various platforms (Marketing Automation, CRM, CMS), identifies trends, and provides strategic recommendations to stakeholders to improve results
• Leads back-end data integrity operations for marketing attribution tracking and reporting
• Identifies opportunities for ad hoc analysis to improve marketing results and insight into making data-driven decisions
• Provides analysis and supports data-driven requests internally for cross functional stakeholders
• Leads discussions on results and analysis with internal stakeholders in a way they understand and make educated decisions
• Performs ROI analysis to evaluate the efficiency and effectiveness of different channels, ad formats, and campaigns
• Continually looks for and implements ways to improve analytics processes and deliverables
• Ensures the proper tracking of marketing activities towards success and the supporting operational components behind it within our marketing technology stack
• Reviews and creates standard operating procedures for periodic updates and reporting
• Regularly and proactively reaches out to teams to identify data reporting and insights needs
• Monitors data sources and works with marketing and IT to add metrics needed for reporting and ensures data integrity within systems
• Maintains marketing attribution and channel dashboards to monitor performance
• Collaborates with marketing and IT teams to improve reporting dashboards
• Provides in-depth channel analysis to understand our highest performing channels and guides marketing focus
• Creates regular reporting for in-depth analysis of our marketing program performance and assists in defining success metrics
• Leads trainings on marketing attribution reporting dashboards, data models, KPIs, and other analysis
• Focuses on continuous improvement/education to expand and develop knowledge and understanding of marketing data analytics
• Develops team goals for the attribution operational focus area and provides input towards strategic initiatives and roadmap items
• Supports/manages special projects, as assigned

Requirements

• Bachelor's degree, required; focus in Data Analytics or Marketing, preferred
• Five (5) or more years of related work experience in marketing and data analysis experience, required
• Experience with data visualization tools required; experience with Power BI, required
• Proficient in the use of Microsoft Office Suite, required
• Extensive knowledge of Excel, required
• Experience with Marketing Automation Platforms, required; prior experience with Marketo, preferred
• Experience with CRM systems, required; prior experience with MS Dynamics, preferred
• Experience with Marketing Analytics tools, required; experience with Calibermind, Marketo Performance Insights, or Marketo Revenue Explorer, preferred
• Strong analytical skills and ability to work both independently and on cross-functional teams
• Excellent time management and organizational skills, and a proven success of managing to a deadline
• Displays superior verbal and written communication skills, with a track record of clear documentation

Nice-to-haves

• Experience in a professional services environment (i.e. accounting, financial consulting, business advisory services and/or banking industries)
• In-depth knowledge of end-to-end revenue funnel, lifecycle models, lead scoring, and revenue attribution
• Knowledge of email KPIs including open rate, click through rate, click to open rate, bounce rate, and opt out rate

Benefits

• Employee stock ownership plan
• Opportunities for advancement
• Retirement plan