Marketing Analytics Manager

Reser's Fine Foods - Beaverton, OR

Full-time - Senior

Beaverton, OR

Food Manufacturing

About the position

The Marketing Analytics Manager at Reser's Fine Foods, Inc. is responsible for developing analytical tools and reports that translate insights from category, brand, and retailer data into actionable strategies for growth. This role involves collaboration with various teams to support strategic marketing initiatives and assess the performance of marketing campaigns.

Responsibilities

• Create reports and analytical tools to translate insights into strategies for growth.
• Work with the Director of Customer Marketing & Analytics and Brand teams to execute strategic growth plans.
• Analyze category performance, shopper behavior, and market trends using syndicated research tools.
• Develop frameworks to collect, analyze, and present data for review and distribution.
• Assess performance of brand and customer marketing campaigns in collaboration with Brand and Sales teams.
• Provide critical analyses and reporting for special projects across departments.
• Review and report on competitive channel activity for key brands and customers.
• Prepare for key customer appointments in collaboration with Sales teams.
• Lead category and sales channel research and manage custom databases.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 7 or more years of experience in marketing, category management, or consumer insights; or an MBA with 5 or more years of market research experience.
• Expertise in syndicated marketing analytics tools and software platforms for consumer-packaged goods.
• Proficient in data-driven decision-making and problem-solving skills.
• Strong understanding of consumer behavior, retail trends, and customer insights.
• Ability to convey stories using charts and graphs.
• Excellent project management and organizational skills.
• Strong communication and presentation skills.
• Strong PC skills, particularly in Microsoft Office Suite.
• Team player with the ability to collaborate cross-functionally.
• Results- and detail-oriented, curious, and driven to excellence.