Marketing Analytics Manager

National Tire & Battery - Palm Beach Gardens, FL

Full-time - Mid Level

Hybrid - Palm Beach Gardens, FL

1,001-5,000 employees

Motor Vehicle and Parts Dealers

About the position

The Marketing Analytics Manager at TBC Corporation is responsible for leading marketing analytics efforts to provide insights that drive informed business decisions. This role involves gathering, analyzing, and interpreting marketing data to optimize strategies, improve customer acquisition and retention, and enhance overall marketing performance. The position requires a strong analytical mindset and expertise in marketing technologies, with a focus on transforming data into actionable recommendations.

Responsibilities

• Collaborate with the Data Science team to build scalable analytics solutions to monitor trends and deliver insights.
• Work with the Business Intelligence team on system integrations/APIs as needed.
• Measure the performance & impact of Marketing's campaigns, programs, and channels.
• Partner with marketing leaders to establish performance benchmarks, campaign targets, and recommendations based on data & insights.
• Provide insight and guidance on CRM and Loyalty related projects based on customer strategy understanding.
• Design and deploy surveys, translating responses into actionable business insights.
• Support and extract insights from NPS and CSAT Surveys.
• Collaborate across functions and departments to drive required change and actions that drive growth.

Requirements

• Bachelor's Degree in Marketing, Data Analytics, Computer Science, Economics, Finance, Mathematics, or a related business field.
• 3-5 years of experience in marketing data analysis/data automation or other relevant marketing analytics experience.
• Experience in Alteryx (SQL), Tableau, MapPoint, Qlikview, and SAP is beneficial and preferred.
• Strong data visualization and dashboard experience.
• Outstanding strategic thinking and analytical skills.
• Strong verbal and written communication skills.
• Proficient in Microsoft Office Tools.

Nice-to-haves

• Master's / MBA degree preferred.
• Knowledge of consumer industry sales and distribution preferred.
• Demonstrated ability to use data to tell a story.
• Skilled at applying business math.
• High level project management skills.
• High level organizational and management skills.
• High level time management skills.

Benefits

• Competitive compensation
• 401k plan with a company match
• Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire and automotive services