Marketing Analytics & Operations Manager

Koch Industries - Kennesaw, GA

Full-time - Mid Level

Kennesaw, GA

Plastics and Rubber Products Manufacturing

About the position

The Marketing Analytics & Operations Manager (MAOM) at INVISTA will play a crucial role in supporting the CORDURA® Advanced Fabrics brand by providing strategic guidance on optimizing Salesforce for sales teams, enhancing reporting, and analyzing marketing data. This position requires a highly analytical and tech-savvy individual who can streamline processes, alleviate bottlenecks, and optimize campaign execution within a dynamic marketing team.

Responsibilities

• Lead and manage a team of Salesforce developers and administrators.
• Provide strategic guidance on the utilization of Salesforce to enable sales teams and enhance their effectiveness.
• Develop and implement best practices for Salesforce usage to gain better insights into business activities and reporting.
• Oversee the customization, development, and maintenance of the Salesforce instance.
• Strategize and manage marketing operations tools to optimize lead nurturing and account-based marketing.
• Implement and refine processes for marketing automation, lead scoring, and campaign execution within Salesforce.
• Collaborate with sales and marketing teams to ensure alignment and effectiveness, utilizing Salesforce data and reporting.
• Analyze marketing data to provide actionable insights and recommendations.
• Develop and maintain dashboards and reports in Salesforce to track marketing performance metrics.
• Measure the effectiveness of marketing campaigns and activities on ROI using Salesforce data.
• Oversee the marketing technology stack, ensuring all tools are effectively integrated and utilized, particularly Salesforce.
• Evaluate new marketing technologies and tools to enhance digital marketing efforts and ensure seamless integration with Salesforce.
• Provide technical support and enablement for marketing technology users, focusing on Salesforce optimization.
• Provide day-to-day oversight and management of the Salesforce team, ensuring projects and tasks are completed on time, within scope, and aligned with business objectives.
• Work closely with cross-functional teams, including sales, IT, and product management, to align marketing operations with business goals.
• Act as a mentor to team members, fostering their professional growth and development.

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• At least 5 years of experience in marketing analytics, marketing operations, or a related role.
• Work experience with Salesforce CRM for data analysis, reporting, and sales enablement.
• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and their integration with Salesforce.
• Familiarity with digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
• Experience leading teams or projects, particularly Salesforce developers and administrators.

Nice-to-haves

• Advanced degree in Marketing, Data Science, or a related field.
• Experience with advanced analytics tools (e.g., Tableau, Power BI) and programming languages (e.g., Python, R).
• Knowledge of account-based marketing (ABM) strategies and tools.
• Salesforce certification (e.g., Salesforce Administrator, Salesforce Marketing Cloud Consultant).
• Certification in marketing automation or analytics platforms.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts
• Life insurance
• Accidental death and dismemberment insurance
• Disability insurance
• Retirement plan
• Paid vacation/time off
• Educational assistance
• Infertility assistance
• Paid parental leave
• Adoption assistance