INVISTA - Kennesaw, GA
posted 3 months ago
INVISTA is seeking a Marketing Analytics & Operations Manager (MAOM) to join their marketing team in Kennesaw, GA. This role will support the CORDURA® Advanced Fabrics brand, which has been a leader in the fabrics industry for over 55 years, providing high-performance fabric for apparel and gear. The brand is trusted by leading companies and even utilized by militaries for protection. The ideal candidate will be highly analytical, strategic, and tech-savvy, focusing on providing strategic guidance to the business and the marketing team on optimizing Salesforce to enable sales teams, drive better business insights, and enhance reporting. The MAOM will be responsible for analyzing marketing data, managing marketing operations tools, and optimizing the marketing technology stack. A successful applicant will demonstrate strong strategic thinking and a proven ability to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution. This role will involve leading and managing a team of Salesforce developers and administrators, providing strategic guidance on Salesforce utilization, and developing best practices for its usage to gain better insights into business activities and reporting. In addition to Salesforce strategy and enablement, the MAOM will strategize and manage marketing operations tools to optimize lead nurturing and account-based marketing. They will implement and refine processes for marketing automation, lead scoring, and campaign execution within Salesforce, collaborating closely with sales and marketing teams to ensure alignment and effectiveness. The role also includes analyzing marketing data to provide actionable insights and recommendations, developing and maintaining dashboards and reports in Salesforce to track marketing performance metrics, and measuring the effectiveness of marketing campaigns and activities on ROI using Salesforce data. Furthermore, the MAOM will oversee the marketing technology stack, ensuring all tools are effectively integrated and utilized, particularly Salesforce. They will evaluate new marketing technologies and tools to enhance digital marketing efforts and ensure seamless integration with Salesforce, while also providing technical support and enablement for marketing technology users, focusing on Salesforce optimization. The role requires collaboration and communication with cross-functional teams, including sales, IT, and product management, to align marketing operations with business goals. The MAOM will also act as a mentor to team members, fostering their professional growth and development, and promoting a culture of continuous improvement and learning.