Marketing Analytics & Operations Manager

INVISTA - Kennesaw, GA

Full-time - Mid Level

Kennesaw, GA

Miscellaneous Manufacturing

About the position

The Marketing Analytics & Operations Manager (MAOM) at INVISTA will play a crucial role in supporting the CORDURA® Advanced Fabrics brand by providing strategic guidance on optimizing Salesforce for sales teams, enhancing reporting, and driving actionable insights through data analysis. This position requires a blend of analytical skills, strategic thinking, and technical expertise to manage marketing operations tools and improve campaign execution.

Responsibilities

• Provide strategic guidance on the utilization of Salesforce to enable sales teams and enhance their effectiveness.
• Lead and manage a team of Salesforce developers and administrators.
• Develop and implement best practices for Salesforce usage to gain better insights into business activities and reporting.
• Oversee the customization, development, and maintenance of the Salesforce instance.
• Strategize and manage marketing operations tools to optimize lead nurturing and account-based marketing.
• Implement and refine processes for marketing automation, lead scoring, and campaign execution within technology systems.
• Collaborate with sales and marketing teams to ensure alignment and effectiveness, utilizing data and reporting.
• Analyze marketing data to provide actionable insights and recommendations.
• Develop and maintain dashboards and reports to track marketing performance metrics.
• Measure the effectiveness of marketing campaigns and activities on ROI using marketing data.
• Oversee the marketing technology stack, ensuring all tools are effectively integrated and utilized.
• Evaluate new marketing technologies and tools to enhance digital marketing efforts and ensure seamless integration.
• Provide technical support and enablement for marketing technology users.
• Provide day-to-day oversight and management of a team, ensuring projects and tasks are completed on time, within scope, and aligned with business objectives.
• Work closely with cross-functional teams, including sales, IT, and product management, to align marketing operations with business goals.

Requirements

• Strong analytical skills with a focus on data-driven decision making.
• Proven experience in managing Salesforce and marketing operations tools.
• Ability to lead and manage a team effectively.
• Experience in developing and implementing marketing strategies and best practices.
• Strong communication and collaboration skills to work with cross-functional teams.

Nice-to-haves

• Experience with marketing automation tools and lead scoring systems.
• Familiarity with data visualization tools for reporting and dashboard creation.
• Knowledge of account-based marketing strategies.