Marketing Analytics, Polk Product Manager

$90,000 - $120,000/Yr

S&P Global - Washington, DC

Full-time - Mid Level

Washington, DC

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Analytics, Polk Product Manager role at S&P Global involves leading product strategy and innovation within the Polk Automotive Solutions product suite. This position focuses on driving analytics and measurement innovation to help automotive marketers connect effectively with their customers. The role requires a strong understanding of marketing analytics and attribution, as well as the ability to create actionable insights that enhance marketing performance.

Responsibilities

• Lead product roadmap for marketing analytics and attribution data, creating actionable insights for automotive marketers seeking to maximize performance of their media and marketing investments.
• Act as a subject matter expert on Polk Signals marketing analytics data sets and implementation, serving as a thought leader for the brand through conferences, speaking engagements, whitepapers, and social activation.
• Integrate new data sets and partnerships to strengthen Polk's position as the market leader on automotive insights for marketers.
• Collaborate with Sales and Marketing on Go-To-Market and promotional strategies, ensuring the voice of the brand is effectively communicated.
• Cultivate product and operational innovation based on emerging market trends, new technologies, and best practices.
• Evaluate competitive and alternative offerings, assessing their strengths, weaknesses, and market position relative to current S&P Global Mobility offerings.

Requirements

• Minimum 5+ years' relevant experience in media, marketing analytics, or CRM.
• Bachelor's Degree in Business, Economics, Marketing, or related field, or equivalent combination of education and experience in industry/workflow.
• Strong ability to independently manage multiple product initiatives across multiple teams within a matrix organization.
• Demonstrated excellent ability to successfully work with multidisciplinary, geographically dispersed project teams, while meeting deadlines and budgets.
• Demonstrated conceptual and analytical skills to form the basis of well-researched and documented plans and requirements.
• Strong ability to identify, analyze, evaluate alternatives and formulate responses to resolve business and customer problems.
• Quickly analyzes, incorporates, and applies new information and concepts, making effective decisions even under pressure.
• Excellent written communication skills, including the ability to conduct presentations for clients, prospects, and management.

Benefits

• Health insurance
• Referral program