Marketing Analytics, Polk Product Manager

$90,000 - $120,000/Yr

S&P Global - Lansing, MI

Full-time - Senior

Lansing, MI

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Analytics, Polk Product Manager role at S&P Global is focused on leading product strategy, innovation, and development within the Polk Automotive Solutions product suite. This position is crucial for driving analytics and measurement innovation, serving automotive marketers by providing actionable insights and comprehensive views of return on marketing investment. The role requires a strong understanding of marketing analytics and the ability to integrate new data sets and partnerships to enhance product offerings.

Responsibilities

• Lead product roadmap for marketing analytics and attribution data, creating actionable insights for automotive marketers seeking to maximize performance of their media and marketing investments.
• Act as a subject matter expert on Polk Signals marketing analytics data sets and implementation, serving as a thought leader for the brand via conferences, speaking engagements, whitepapers, and social activation.
• Integrate new data sets and partnerships to strengthen Polk's position as the market leader on automotive insights for marketers.
• Collaborate with Sales and Marketing on Go-To-Market and promotional 'voice of brand'.
• Cultivate product and operational innovation based on emerging market trends, new technologies, and best practices.
• Evaluate competitive and alternative offerings, assessing their strengths, weaknesses, and market position relative to current S&P Global Mobility offerings.

Requirements

• Minimum 5+ years' relevant experience in media, marketing analytics, or CRM.
• Bachelor's Degree in Business, Economics, Marketing, or related field, or equivalent combination of education and experience in industry/workflow.
• Strong ability to independently manage multiple product initiatives across multiple teams within a matrix organization.
• Demonstrated excellent ability to successfully work with multidisciplinary, geographically dispersed project teams, while meeting deadlines and budgets.
• Demonstrated conceptual and analytical skills to form the basis of well-researched and documented plans and requirements.
• Strong ability to identify, analyze, evaluate alternatives and formulate responses to resolve business and customer problems.
• Quickly analyzes, incorporates, and applies new information and concepts, and can make effective decisions even under pressure.
• Demonstrated excellent written communication skills, including the ability to conduct presentations for clients, prospects, and management.

Benefits

• Health insurance
• Referral program
• Flexible downtime
• Continuous learning
• Invest in your future
• Family friendly perks
• Beyond the basics