Marketing Analytics, Polk Product Manager

$90,000 - $120,000/Yr

S&P Global - Lansing, MI

Full-time - Mid Level

Lansing, MI

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Analytics, Polk Product Manager role at S&P Global Mobility focuses on leading product strategy, innovation, and development within the Polk Automotive Solutions product suite. This position is pivotal in driving analytics and measurement innovation, serving as a subject matter expert in marketing and media analytics and attribution, and helping automotive marketers connect effectively with their customers.

Responsibilities

• Lead product roadmap for marketing analytics and attribution data, creating actionable insights for automotive marketers seeking to maximize performance of their media and marketing investments.
• Act as a subject matter expert on Polk Signals marketing analytics data sets and implementation, serving as a thought leader for the brand via conferences, speaking engagements, whitepapers, and social activation.
• Integrate new data sets and partnerships to strengthen Polk's position as the market leader on automotive insights for marketers.
• Collaborate with Sales and Marketing on Go-To-Market and promotional 'voice of brand'.
• Cultivate product and operational innovation based on emerging market trends, new technologies, and best practices.
• Evaluate competitive and alternative offerings, assessing their strengths, weaknesses, and market position relative to current S&P Global Mobility offerings.

Requirements

• Minimum 5+ years' relevant experience in media, marketing analytics, or CRM.
• Bachelor's Degree in Business, Economics, Marketing, or related field, or equivalent combination of education and experience in industry/workflow.
• Strong ability to independently manage multiple product initiatives across multiple teams within a matrix organization.
• Demonstrated excellent ability to successfully work with multidisciplinary, geographically dispersed project teams, while meeting deadlines and budgets.
• Demonstrated conceptual and analytical skills to form the basis of well-researched and documented plans and requirements.
• Strong ability to identify, analyze, evaluate alternatives and formulate responses to resolve business and customer problems.
• Quickly analyzes, incorporates, and applies new information and concepts, and can make effective decisions even under pressure.
• Demonstrated excellent written communication skills, including the ability to conduct presentations for clients, prospects, and management.

Benefits

• Health care coverage designed for the mind and body.
• Generous time off to keep you energized.
• Access to resources for career growth and learning new skills.
• Competitive pay and retirement planning.
• Continuing education program with company-matched student loan contribution.
• Financial wellness programs.
• Family-friendly perks and benefits for partners and children.
• Retail discounts and referral incentive awards.