Marketing Analytics, Polk Product Manager

$90,000 - $120,000/Yr

S&P Global - Washington, DC

Full-time - Mid Level

Washington, DC

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Analytics, Polk Product Manager role at S&P Global Mobility focuses on leading product strategy, innovation, and development within the Polk Automotive Solutions product suite. This position is pivotal in driving analytics and measurement innovation, serving as a subject matter expert in marketing and media analytics and attribution. The role aims to provide automotive marketers with actionable insights and solutions that enhance their marketing strategies and return on investment.

Responsibilities

• Lead product roadmap for marketing analytics and attribution data, creating actionable insights for automotive marketers seeking to maximize performance of their media and marketing investments.
• Act as a subject matter expert on Polk Signals marketing analytics data sets and implementation, serving as a thought leader for the brand via conferences, speaking engagements, whitepapers, and social activation.
• Integrate new data sets and partnerships to strengthen Polk's position as the market leader on automotive insights for marketers.
• Collaborate with Sales and Marketing on Go-To-Market and promotional 'voice of brand'.
• Cultivate product and operational innovation based on emerging market trends, new technologies, and best practices.
• Evaluate competitive and alternative offerings, assessing their strengths, weaknesses, and market position relative to current S&P Global Mobility offerings.

Requirements

• Minimum 5+ years' relevant experience in media, marketing analytics, or CRM.
• Bachelor's Degree in Business, Economics, Marketing, or related field, or equivalent combination of education and experience in industry/workflow.
• Strong ability to independently manage multiple product initiatives across multiple teams within a matrix organization.
• Demonstrated excellent ability to successfully work with multidisciplinary, geographically dispersed project teams, while meeting deadlines and budgets.
• Demonstrated conceptual and analytical skills to form the basis of well-researched and documented plans and requirements.
• Strong ability to identify, analyze, evaluate alternatives and formulate responses to resolve business and customer problems.
• Quickly analyzes, incorporates, and applies new information and concepts, and can make effective decisions even under pressure.
• Demonstrated excellent written communication skills, including the ability to conduct presentations for clients, prospects, and management.

Benefits

• Health care coverage designed for the mind and body.
• Generous time off to keep you energized.
• Access to resources for career growth and skill development.
• Competitive pay and retirement planning.
• Continuing education program with company-matched student loan contribution.
• Financial wellness programs.
• Family-friendly perks and benefits for partners and children.
• Retail discounts and referral incentive awards.