Marketing and Admissions Director - Great Benefits!

$95,000 - $110,000/Yr

Genesis HealthCare - Fair Lawn, NJ

Full-time - Mid Level

Fair Lawn, NJ

Nursing and Residential Care Facilities

About the position

Genesis HealthCare is seeking a passionate and motivated Marketing and Admissions Director for our campus nursing center. In this pivotal role, you will be responsible for developing and implementing effective sales and marketing strategies aimed at achieving our total census, mix, and revenue goals within our nursing centers. You will collaborate closely with the Regional Director of Business Development, Sales & Marketing, Regional Vice President, Population Health, and other key stakeholders to identify barriers to total census and census mix, and devise strategies to overcome these challenges. Your expertise will be crucial in assessing both professional and community sales opportunities, allocating resources effectively, and managing team sales plans to ensure success. As the Marketing and Admissions Director, you will also supervise the nursing center Admissions Staff through a dotted line relationship, guiding them to meet targeted Quality-Mix (QMix) and Average Daily Census (ADC) goals. This role is not just about meeting numbers; it’s about improving the lives we touch through high-quality healthcare and everyday compassion. At Genesis, we are committed to fostering a culture of care and compassion, focusing on creativity, innovation, honesty, and integrity in all our endeavors. We believe in developing our team members through career ladders, education, and training opportunities, ensuring that you can build a long and successful career with us. We appreciate your contributions and strive to create an environment of teamwork and enjoyment, recognizing and celebrating our shared successes. Your role is vital in connecting Genesis with our patients and residents, and we are dedicated to inspiring you to be your best self.

Responsibilities

• Develop and implement sales and marketing strategies to meet total census, mix, and revenue goals in nursing centers.
• Partner with the Regional Director of Business Development, Sales & Marketing, and other stakeholders to identify census barriers and develop strategies to address them.
• Assess professional and community sales opportunities and manage team sales plans effectively.
• Supervise nursing center Admissions Staff to achieve targeted Quality-Mix (QMix) and Average Daily Census (ADC) goals.

Requirements

• Four-year degree in Business Administration, Marketing, Nursing, or Health Care Management is required.
• Three to five years' experience in the healthcare industry is required, with regional healthcare market experience preferred.
• Multi-facility management experience or healthcare product or services sales experience is preferred.
• Ability to adjust work schedule based on business needs and coverage requirements is required.
• Must have a valid driver's license and provide own vehicle when traveling.

Nice-to-haves

• Experience in a multi-facility management role.
• Knowledge of healthcare product or services sales.

Benefits

• Career ladders and education opportunities for professional development.
• A culture of care and compassion with a focus on teamwork.
• Recognition and celebration of shared successes.
• Commitment to high standards of safety and health, including PPE availability.