Marketing and Admissions Director - Minimum of three (3) years experience in a healthcare setting

$100,000 - $110,000/Yr

Unclassified - Morristown, NJ

Full-time - Mid Level

Morristown, NJ

About the position

Genesis HealthCare is one of the nation's leading providers of healthcare services, offering a range of options from short-term to long-term care, along with professional clinical services. We are committed to transforming how care is delivered by bringing together passionate, highly skilled individuals who are motivated to make a difference. As a Marketing and Admissions Director at a campus nursing center, you will play a crucial role in achieving our business excellence goals. This position involves developing and implementing effective sales and marketing strategies aimed at meeting total census, mix, and revenue targets within our nursing centers. In this role, you will partner with the Regional Director of Business Development, Sales & Marketing, Regional Vice President, Population Health, and other key stakeholders to identify barriers affecting total census and census mix. You will be responsible for developing strategies to eliminate or minimize these barriers. Additionally, you will assess professional and community sales opportunities, allocate resources effectively across areas and nursing centers, and manage team sales plans to ensure success. You will also supervise the nursing center Admissions Staff through a dotted line relationship, working collaboratively to achieve targeted Quality-Mix (QMix) and Average Daily Census (ADC) goals. This position is essential in ensuring that Genesis HealthCare continues to improve the lives of those we touch through high-quality healthcare and everyday compassion.

Responsibilities

• Develop and implement sales and marketing strategies to meet total census, mix, and revenue in nursing centers.
• Partner with various stakeholders to identify census barriers and develop strategies to address them.
• Assess professional and community sales opportunities and allocate resources effectively.
• Manage team sales plans to achieve targeted goals.
• Supervise nursing center Admissions Staff to accomplish targeted Quality-Mix (QMix) and Average Daily Census (ADC) goals.

Requirements

• Four-year degree in Business Administration, Marketing, Nursing, or Health Care Management is required.
• Three to five years' experience in the healthcare industry is required, with regional healthcare market experience preferred.
• Multi-facility management experience or healthcare product or services sales experience is preferred.
• Ability to adjust work schedule based on business needs and coverage requirements is required.
• Must be flexible in scheduling priorities and able to travel as needed.
• Must have a valid driver's license and provide own vehicle when traveling.

Benefits

• Career ladders and education opportunities for professional development.
• A culture of care and compassion focused on improving quality of care.
• Recognition and celebration of shared successes within the team.
• Commitment to employee safety and health standards, including PPE availability.