Marketing and Admissions Director

$75,000 - $75,000/Yr

Genesis HealthCare - Milford, DE

Full-time - Mid Level

Milford, DE

Nursing and Residential Care Facilities

About the position

The Marketing and Admissions Director at Genesis HealthCare plays a crucial role in developing and implementing sales and marketing strategies to achieve total census, mix, and revenue goals in nursing centers. This position involves collaboration with various stakeholders to identify barriers to census and develop strategies to overcome them, while also supervising the admissions staff to meet targeted goals.

Responsibilities

• Develop and implement sales and marketing strategies to meet total census, mix, and revenue goals.
• Partner with the Regional Director of Business Development, Sales & Marketing, and other stakeholders to identify census barriers and develop strategies to address them.
• Assess professional and community sales opportunities and manage team sales plans.
• Supervise nursing center Admissions Staff to achieve targeted Quality-Mix (QMix) and Average Daily Census (ADC) goals.

Requirements

• Four-year degree in Business Administration, Marketing, Nursing, or Health Care Management is required.
• Three to five years' experience in the healthcare industry is required, with regional healthcare market experience preferred.
• Multi-facility management experience or healthcare product or services sales experience is preferred.
• Ability to adjust work schedule based on business needs and coverage requirements is required.
• Must have a valid driver's license and provide own vehicle when traveling.

Nice-to-haves

• Experience in a multi-facility management role.
• Sales experience in healthcare products or services.

Benefits

• Career ladders and education opportunities for professional development.
• Teamwork and recognition of contributions to the mission and vision of Genesis HealthCare.