Marketing and Admissions Director

$75,000 - $75,000/Yr

Genesis HealthCare - Milford, DE

Full-time - Mid Level

Milford, DE

Nursing and Residential Care Facilities

About the position

The Marketing and Admissions Director at Genesis HealthCare plays a crucial role in developing and implementing sales and marketing strategies to enhance census, mix, and revenue in nursing centers. This position involves collaboration with various stakeholders to identify barriers to census and develop strategies to overcome them, while also supervising the admissions staff to achieve targeted goals.

Responsibilities

• Partner with Regional Director of Business Development, Sales & Marketing, and Regional Vice President to identify census barriers and develop strategies to address them.
• Assess professional and community sales opportunities and manage team sales plans.
• Supervise nursing center Admissions Staff to accomplish targeted Quality-Mix (QMix) and Average Daily Census (ADC) goals.

Requirements

• Four-year degree in Business Administration, Marketing, Nursing, or Health Care Management is required.
• Three to five years' experience in the healthcare industry is required, with regional healthcare market experience preferred.
• Multi-facility management experience or healthcare product or services sales experience is preferred.
• Ability to adjust work schedule based on business needs and coverage requirements is required.
• Must have a valid driver's license and provide own vehicle when traveling.

Benefits

• Career ladders and education opportunities for professional development.
• A culture of care and compassion with a focus on teamwork and recognition of contributions.