Marketing and Admissions Director

Caring Healthcare - Corpus Christi, TX

Full-time - Mid Level

Corpus Christi, TX

Ambulatory Health Care Services

About the position

The Marketing and Admissions Director will play a crucial role in the growth and success of our Skilled Nursing Facility in Corpus Christi, TX. This position is responsible for developing and implementing effective marketing strategies to promote our services and attract potential residents. The ideal candidate will have a strong background in healthcare marketing, with a focus on admissions processes and community outreach. The Director will work closely with the facility's leadership team to ensure that our marketing efforts align with our overall mission and goals. In this role, you will be tasked with analyzing market trends and identifying opportunities for growth. You will develop relationships with local hospitals, physicians, and community organizations to enhance our referral network. Additionally, you will oversee the admissions process, ensuring a smooth transition for new residents and their families. This includes conducting tours, providing information about our services, and addressing any questions or concerns. The Marketing and Admissions Director will also be responsible for managing the marketing budget, tracking the effectiveness of marketing campaigns, and reporting on key performance indicators. You will lead a team of marketing professionals and collaborate with other departments to create a cohesive approach to resident care and satisfaction. This position requires a proactive and results-oriented individual who is passionate about improving the lives of our residents and their families.

Responsibilities

• Develop and implement marketing strategies to promote the Skilled Nursing Facility.
• Analyze market trends and identify opportunities for growth.
• Build and maintain relationships with local hospitals, physicians, and community organizations.
• Oversee the admissions process, ensuring a smooth transition for new residents.
• Conduct tours and provide information about services to potential residents and their families.
• Manage the marketing budget and track the effectiveness of marketing campaigns.
• Report on key performance indicators related to admissions and marketing efforts.
• Lead a team of marketing professionals and collaborate with other departments.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in healthcare marketing or admissions.
• Strong understanding of the skilled nursing industry and regulatory requirements.
• Excellent communication and interpersonal skills.
• Proven ability to develop and implement successful marketing strategies.
• Experience in managing budgets and analyzing marketing data.

Nice-to-haves

• Experience with digital marketing and social media strategies.
• Knowledge of local healthcare resources and referral networks.
• Previous experience in a leadership role within a healthcare setting.

Benefits

• Health insurance coverage.
• Paid time off and holidays.
• Retirement savings plan options.
• Opportunities for professional development and training.