Marketing and Brand Manager

$50,000 - $77,159/Yr

Bobs Roofing and Gutters, INC - Savannah, GA

Full-time - Mid Level

Remote - Savannah, GA

About the position

We are seeking a dynamic and results-driven Brand and Marketing Manager to lead our brand strategy and enhance our market presence. The ideal candidate will possess a strong understanding of marketing principles and have experience in digital marketing, product management, and public relations. This role requires a creative thinker who can analyze market trends and consumer behavior to develop effective marketing campaigns that resonate with our target audience.

Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and market share.
• Conduct thorough market research to identify trends, consumer needs, and competitive landscape.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
• Analyze campaign performance metrics to optimize marketing efforts and improve ROI.
• Oversee budgeting for marketing campaigns, ensuring efficient allocation of resources.
• Foster positive relationships with media outlets.
• Monitor brand performance and make recommendations for enhancements or adjustments as needed.

Requirements

• 2 years experience in brand management or a similar role within a fast-paced environment.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in digital marketing techniques and tools.
• Familiarity with product management processes is preferred.
• Excellent communication skills, both written and verbal, with the ability to engage diverse audiences.
• Ability to work collaboratively in a team-oriented environment while managing multiple projects simultaneously.

Benefits

• Commuter assistance
• Flexible spending account
• Gym membership
• Health insurance
• Paid time off
• Professional development assistance
• Referral program