Marketing and Brand Strategy Director

$80,000 - $100,000/Yr

Athena Global Advisors - Philadelphia, PA

Full-time - Director

Hybrid - Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

The Marketing and Brand Strategy Director at Athena is responsible for managing comprehensive marketing strategies and overseeing 360 campaign management. This role requires a strong passion for problem-solving, excellent organizational skills, and the ability to thrive in a fast-paced environment. The director will collaborate with internal teams and client stakeholders to develop and execute marketing strategies that enhance visibility and drive sales.

Responsibilities

• Strategize and manage the execution of 360 Campaigns
• Work with client stakeholders to develop overarching and specific marketing strategies to build visibility and drive sales
• Facilitate leadership/stakeholder approvals of marketing strategy, content, and deliverables
• Execute and analyze metrics for digital, social, and email campaigns
• Understand the functionality of CRM and marketing tool systems to drive strong client solutions
• Drive executive strategy sessions with client stakeholders
• Create executive strategy presentations and campaign post-mortems
• Oversee internal and external stakeholders to ensure successful marketing outcomes
• Understand campaign metrics of success to drive strategic recommendations
• Create integrated performance reporting on a weekly, monthly, and quarterly basis
• Support audience identification for targeting purposes
• Work with creative and editorial teams to deliver high-performance deliverables for clients
• Track KPIs and ensure campaign performances align with client objectives

Requirements

• Bachelor's degree in Marketing, Business Intelligence, or a similar field
• 10+ years of professional marketing experience
• Experience managing a team
• Proven track record of building brand strategies
• Excellent writing skills
• Outstanding leadership and organizational skills
• Proficiency in developing efficient strategies and tactics
• Strong multi-tasking abilities
• Excellent communication skills and attention to detail
• Experience using time tracking and expense management software
• Familiarity with Microsoft Suite and project management software/tools
• Previous experience in an agency or consulting firm is preferred

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave