Marketing and Brand Strategy Director

Athena Global Advisors - Philadelphia, PA

Full-time - Director

Hybrid - Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

The Marketing and Brand Strategy Director at Athena is responsible for managing holistic marketing strategies and overseeing 360 campaign management. This role requires a passion for problem-solving, strong organizational skills, and the ability to thrive in a fast-paced environment. The director will collaborate with internal communications and PR teams, manage client needs, and ensure successful execution of marketing strategies.

Responsibilities

• Strategize and manage the execution of 360 Campaigns
• Work with client stakeholders to develop overarching and specific marketing strategies to build visibility and drive sales
• Facilitate leadership/stakeholder approvals of marketing strategy, content, and deliverables
• Execute and analyze metrics for digital, social, and email campaigns
• Drive executive strategy sessions with client stakeholders
• Create executive strategy presentations and campaign post-mortems
• Oversee internal and external stakeholders across various disciplines to ensure successful marketing outcomes
• Create weekly, monthly, and quarterly integrated performance reporting
• Support audience identification for targeting purposes
• Work with creative and editorial teams to deliver high-performance deliverables for clients
• Track KPIs and ensure campaign performances align with client objectives

Requirements

• Bachelor's degree in Marketing, Business Intelligence, or a similar field
• 10+ years of professional marketing experience
• Proven track record of building brand strategies
• Experience managing a team
• Excellent writing skills
• Outstanding leadership and organizational skills
• Proficiency in developing efficient strategies and tactics
• Strong multi-tasker able to oversee many different tasks while collaborating with a wide range of teams
• Excellent communication skills and detail-oriented
• Ability to work well with internal and external stakeholders

Nice-to-haves

• Experience using time tracking and expense management software
• Experience working in the Microsoft Suite and any project management software/tools
• Previous experience in an agency or consulting firm

Benefits

• Medical/Dental benefits including a $1K Health Reimbursement Account
• Matching 401K
• Generous PTO policy
• Substantial Parental Leave Policy
• Hybrid Work Environment (3-4 days on-site in Philadelphia, PA)