Marketing and Business Development Manager

$60,000 - $75,000/Yr

Lamson Dugan & Murray, Llp - Omaha, NE

Full-time - Mid Level

Omaha, NE

11-50 employees

Professional, Scientific, and Technical Services

About the position

The Marketing and Business Development Manager at Lamson Dugan & Murray is a vital role focused on driving brand growth and creating new business opportunities. The position involves developing and executing integrated marketing strategies while contributing to business development initiatives. The ideal candidate will possess a blend of creativity and analytical skills, proactively identifying market opportunities for the firm and its attorneys.

Responsibilities

• Assist in the planning, execution, and monitoring of cross-channel marketing campaigns to drive brand awareness and lead generation.
• Identify and research potential business opportunities, track industry trends, and contribute to outreach strategies to expand our client base and partnerships.
• Create, write, and edit compelling marketing content, including email campaigns, social media posts, blogs, case studies, and proposals that support both marketing and business development goals.
• Support lead generation efforts by managing lead lists, qualifying leads, and nurturing potential clients through targeted email marketing, social media outreach, and personalized content.
• Assist with the planning and execution of events, webinars, and other promotional activities that drive both brand exposure and business development opportunities.
• Track and analyze the performance of marketing and business development efforts, using tools like Google Analytics and CRM systems, and provide insights to refine strategies and improve results.
• Manage and grow the company's social media presence, ensuring consistency in brand voice and messaging, while actively engaging with followers and monitoring trends for potential growth.
• Work closely with cross-functional teams, including sales and client services, to align marketing and business development strategies and ensure cohesive outreach.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-5 years of experience in marketing and/or business development, ideally with a background in campaign management, lead generation, or B2B marketing.
• Proficiency with CRM software and email marketing tools (e.g., HubSpot, Salesforce, Mailchimp).
• Knowledge of social media management.
• Familiarity with Google Analytics, SEO, and basic marketing KPIs.
• Strong writing and editing skills for creating engaging content and proposals.
• Ability to analyze data to inform strategic decisions in both marketing and business development.
• Excellent organizational and project management skills.
• Proactive and self-motivated with a passion for identifying and pursuing growth opportunities.
• Ability to collaborate effectively within a team environment and across departments.

Benefits

• Supportive team environment
• Opportunities for skill development
• Celebratory activities
• Community volunteering opportunities