Marketing and Communication Coordinator

University of Kansas - Lawrence, KS

Full-time - Entry Level

Lawrence, KS

Educational Services

About the position

KU Memorial Union Marketing and Programs located in Lawrence, KS, has an immediate opening for a full-time Marketing and Communication Coordinator. This position is responsible for executing marketing activities for the Memorial Unions and will assist the Marketing Manager in the formulation, execution, and assessment of marketing and public relations strategies for various union departments, including Dining, Bookstore, Event Services, Human Resources, and Programs. The ideal candidate will possess a strong curiosity to learn, be a creative and collaborative thinker, and have a drive to deliver maximum and efficient value for our initiatives. Knowledge across digital, traditional, and social media marketing is preferred. The Marketing and Communication Coordinator will execute integrated marketing activities as assigned by the Marketing Manager based on key departmental initiatives and strategies. This role ensures that all marketing efforts align with the immediate and long-term business goals of the KU Memorial Union. The position requires a commitment to project management, where the coordinator will work with various units and staff to research, conceptualize, write, and review promotional materials, including printed brochures, digital signage, videos, emails, and social media campaigns. The coordinator will be responsible for completing projects on time, within scope, and within budget. In addition to project management, the coordinator will curate written marketing content drafts, assist with proofreading, and develop effective written marketing materials. The role also involves using project management software to track and manage various campaigns, providing regular updates and deadlines to the Marketing and Programs staff. Analytical skills are essential, as the coordinator will track and interpret data analytics to inform future marketing strategies and keep up with design trends to ensure relevance. The position requires creativity in designing various materials for print and digital collateral, establishing creative direction, and providing design recommendations to clients. The coordinator will also proactively seek and recommend continuous improvements to processes, encouraging a culture of creativity and experimentation within the marketing team. Additional responsibilities include attending meetings, fulfilling media outreach efforts, assisting with social media content deployment, and coordinating Union events. This position is in-person, with a schedule of Monday to Friday from 9 am to 5 pm, and may require working some events outside of normal business hours.

Responsibilities

• Assist the Marketing Manager in formulating, executing, and assessing marketing and public relations strategies for union departments.
• Execute integrated marketing activities based on departmental initiatives and strategies.
• Research, conceptualize, write, and review promotional materials including brochures, digital signage, videos, and social media campaigns.
• Complete projects on time, within scope, and within budget.
• Curate written marketing content drafts such as website content, newsletters, and media releases.
• Assist with proofreading and development of effective written marketing materials.
• Use project management software to track and manage various campaigns.
• Track and interpret data analytics to inform future marketing strategies.
• Design various materials for print and digital collateral for KU Memorial Unions.
• Proactively seek and recommend continuous improvements to marketing processes.
• Attend meetings as requested by the Marketing Manager.
• Assist with media outreach efforts and public relations for special events.
• Facilitate and deploy social media content on various platforms.
• Assist with planning, marketing, and coordination of Union events.

Requirements

• Bachelor's degree from a four-year institution.
• Minimum 2 years experience in a marketing/communications related field.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Working knowledge of Adobe Photoshop and Adobe Illustrator.
• Experience examining data analytics to inform strategy.
• Excellent verbal and written communication skills.
• Strong organizational skills in a deadline-driven environment.

Nice-to-haves

• Bachelor's degree or higher in Journalism, Strategic Communications, Marketing, or related studies.
• Prior experience working with a student population.
• Experience curating and producing written content for organizations or businesses.
• Experience in Google Analytics and related marketing analytic tracking methods.
• Experience in strategic communication execution and planning for organizations or businesses.
• Experience publishing and managing content in an online management system.
• Experience with paid social media marketing such as Facebook and Instagram advertising.

Benefits

• Paid Sick/Vacation leave
• Paid holidays
• Retirement plan with 7.5% employer matching contributions
• Employer sponsored medical/dental insurance
• Employer paid life insurance
• Advancement opportunities