Marketing and Communications Analyst

Delaware State University • Dover, DE

381d

About The Position

The Marketing and Communications Analyst at Delaware State University is responsible for developing and executing marketing strategies and communication plans that align with the Consortium's mission. This role involves managing the creation and dissemination of marketing materials, analyzing campaign performance, and ensuring consistent messaging across various platforms to effectively engage a diverse audience of students, partners, and stakeholders.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Minimum of 3 years of experience in marketing or communications, preferably in higher education or online learning.
• Proficiency in digital marketing, including email campaigns, SEO, and social media advertising.
• Strong writing and verbal communication skills for diverse audiences.
• Strategic thinking and attention to detail.
• Analytical mindset to interpret data and drive decision-making.
• Strong organizational and project management skills.
• Creative problem-solving skills and the ability to work in a fast-paced environment.
• Collaborative mindset with the ability to work across teams and stakeholders.

Nice To Haves

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).

Responsibilities

• Develop and implement data-driven marketing strategies to increase brand awareness, student engagement, and enrollment.
• Coordinate multi-channel marketing campaigns, including email, social media, web, and print.
• Monitor campaign progress and adjust strategies to achieve desired outcomes.
• Create compelling and targeted content for newsletters, website updates, press releases, and social media posts.
• Ensure all communications align with the Consortium's branding guidelines and values.
• Conduct research to identify target audiences, market trends, and competitive positioning.
• Analyze marketing campaign performance metrics and generate actionable insights to improve effectiveness.
• Collaborate with partner institutions and internal stakeholders to ensure cohesive messaging.
• Manage communications with prospective students, partners, and other key audiences.
• Support the planning and promotion of virtual and in-person events, ensuring effective communication strategies are in place.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree