Marketing and Communications Coordinator

$45,506 - $65,984/Yr

City Of Cleveland - Cleveland, TX

Full-time

Cleveland, TX

Executive, Legislative, and Other General Government Support

About the position

The Marketing and Communications Coordinator is responsible for developing and implementing marketing strategies to enhance the visibility and reputation of the Economic Development Corporation (EDC) and the community it serves. This role involves creating compelling content, managing digital and social media campaigns, and fostering relationships with local businesses, media, and community stakeholders to promote economic growth and investment. The ideal candidate is a creative communicator with a strong understanding of digital marketing tools and a commitment to driving community development and prosperity.

Responsibilities

• Design and implement marketing plans to highlight the region's advantages.
• Write and edit press releases, newsletters, reports, and web content.
• Develop engaging content for social media platforms, blog posts, and newsletters.
• Manage social media accounts and digital marketing campaigns.
• Monitor metrics to assess engagement and reach and adjust strategies accordingly.
• Maintain a consistent and appealing brand identity.
• Build relationships with local media, community partners, and business leaders.
• Organize and promote economic development events such as job fairs, expos, and community forums.

Requirements

• Bachelor's degree in Communications, Business, Economics, Public Relations, Integrated Marketing Communications, or a closely related field preferred.
• Minimum of 4 years of experience in a related field, preferably within EDC/municipal government, may be considered in lieu of a degree, provided the candidate has a high school diploma or GED.
• At least two years of experience in integrated marketing and communications, encompassing media relations/public relations, marketing, advertising, social media, community relations, and event management.
• Minimum of four years of experience creating and developing cross-platform content, such as videos, articles, e-newsletters, rack cards, and similar materials, tailored with relevant tone and style.
• Previous experience in a marketing and communications role within a municipal setting, ideally in a Public Information Officer (PIO) capacity or similar.
• Active accreditation or membership with recognized public relations or marketing organizations is preferred.
• Experience in responding to media inquiries, demonstrating adeptness in managing press relationships and delivering clear and effective communication.
• Familiarity with the arts and culture sector is desirable, bringing a creative understanding to marketing and communication efforts.
• Skilled in website and social media management, with a strong grasp of analytics to assess and enhance engagement.
• Strong time management and organizational abilities, with demonstrated capacity to multitask effectively and meet tight deadlines.

Nice-to-haves

• Familiarity with the arts and culture sector is desirable, bringing a creative understanding to marketing and communication efforts.
• Active accreditation or membership with recognized public relations or marketing organizations is preferred.

Benefits

• Salary range of $45,506.24 - $65,984.04 per year, paid bi-weekly, depending upon experience and qualifications.