Marketing and Communications Coordinator

$46,010 - $50,003/Yr

Unclassified - Minneapolis, MN

Full-time - Entry Level

Remote - Minneapolis, MN

51-100 employees

About the position

We are seeking a dynamic Marketing and Communications Coordinator who will develop and execute the agency's marketing and communications plan to help reach, engage and inspire our community to take action. You will play a key role in partnering with teams across the agency to foster a connected, supportive and informed experience for key stakeholders, including families, Bigs, donors, and the broader community. This position will collaborate closely with the Director and Manager of Marketing & Communications to ensure that all messaging, content, and tactics are aligned with our mission, vision, and values. The ideal candidate will have a fearless approach to innovation and creativity, asset-based writing and storytelling, and a keen eye for details and design aesthetics. This role requires an individual that can proactively manage multiple time-sensitive and competing priorities, and has the ability to cultivate relationships with multiple internal and external stakeholders. As the Marketing & Communications Coordinator, you are representative of the lived experience of youth and families in our programs, an authentic and engaged community advocate, building relationships and belonging. You will be dedicated to driving exceptional customer service, fostering meaningful participant interactions, ensuring that every interaction reflects our agency values and commitment to justice, diversity, equity, and inclusion (JEDI). You should be curious, innovative, and continually looking to seize new opportunities and navigate challenges. Creativity and passion for storytelling through fun, eye-catching visuals that speak with our brand's youthful voice are essential. You will be goals motivated, data-driven, and analytical, willing to problem-solve and make decisions with an open, strategic, and inclusive mindset. An empathetic and strong communicator who can work individually and collaborate across all levels of the organization is crucial for this role. You'll join a diverse and collaborative Advancement Department that utilizes a community-centric approach, welcomes opportunities and challenges, and celebrates being our authentic selves. The department is made up of Marketing & Communications, Community Engagement & Recruitment, and Development.

Responsibilities

• Execute the agency's marketing and communications plan by developing and coordinating relevant content and tactics to reach, engage and inspire participants, donors and the broader community through owned and earned media channels.
• Design and produce fun, informative and creative visual content (i.e. web pages, stories, graphics, videos, reels, flyers) that aligns with branding guidelines and effectively communicates key messages to diverse target audiences.
• Manage and maintain content and creative tasks, projects, libraries, inventory and archives.
• Lead the monthly distribution of the #BiggerTogether e-newsletter for nine different audiences who are at various points of their mentorship journey.
• Coordinate, organize and support the newsletter process among internal and external stakeholders for messaging, content, translations and timing.
• Serve as the day-to-day lead on social media and co-manage online communities, direct messages, reviews and emails (i.e Instagram, Facebook, LinkedIn, ThinkBig inbox, Google Reviews, Facebook Group for Bigs).
• Identify, create, and curate moments, quotes and stories of matches, Bigs, Littles, families, donors and partners to help amplify their voices and experiences through storytelling.
• Attend and support BBBS events as appropriate to gather content, creative assets (photos and videos) and information that can be shared via newsletters, blog posts, social media, etc.
• Work in collaboration with the team and our website vendor to help maintain bigstwincities.org (i.e. critical updates, enhancements, renewals, etc.), increase accessibility for audiences, and create innovative approaches to tell our holistic story of our mission and the impact of mentorship.
• Support overall project management, data analysis and impact of Marketing & Communications by tracking tasks, projects, progress, trends and insights that help us get closer to our strategic and mission-aligned goals.
• Help support print or swag orders, invoices, and vendor relationships, and take part in understanding financials to utilize and optimize our budget.
• Assist the organization and staff with internal marketing and communications support, particularly around JEDI, BBBS values, and workplace culture, as needed.

Requirements

• 1-3 years of experience in marketing, communications, nonprofit, community organization or a related field is preferred; Bachelor's degree, certifications are valued.
• 1-3 years of experience in website, email, and social media marketing, with demonstrated success in creating and implementing integrated marketing and communications campaigns and projects is highly preferred.
• 1-3 years of experience utilizing skills such as storytelling, graphic designing, copywriting, event marketing, photography, videography.
• Proficiency in Spanish is valued.
• Proficiency with Wordpress (or similar web content management system), Canva, Zoho (or similar social media management tool), Constant Contact (or similar email marketing tool), Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, Google Suite and Microsoft Office, including Word, Excel, and PowerPoint.
• Some proficiency with CRM tools (like Salesforce), design tools (like Adobe), and project management tools (like Asana).
• Agility in managing projects and tasks effectively to collaborate and meet established goals and flexibility in adapting to changing priorities or circumstances.

Nice-to-haves

• Proficiency in graphic design tools such as Adobe Creative Suite.
• Experience with data analysis and reporting tools.
• Knowledge of community engagement strategies.

Benefits

• 403(b) matching
• Health savings account
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Vision insurance
• Life insurance
• Pet insurance