Marketing and Communications Coordinator

About the position

Reporting to the Communications Manager in the Marketing and Communications department within the Enrollment division, the Marketing and Communications Coordinator works on the development and implementation of communication and marketing activities, enabling programs, services, events and/or products to meet organizational objectives. The Marketing and Communications Coordinator employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to assist in producing content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.

Responsibilities

• Lead the annual website refresh by reviewing, coordinating and updating all department webpages
• Monitor and update content on our educational/marketing partner websites under direction of supervisor
• Monitor and update print collateral as needed within brand guidelines
• Review and update the collection of admission presentations with direction from admission team
• Schedule and post social media under direction of supervisor
• Coordinate student blog posts and build in the Content Management System
• Assist with copywriting duties as necessary including writing captions and descriptions for social media and other marketing collateral
• Maintain up-to-date databases of competitor intelligence
• Assist with event planning and execution as needed to support marketing objectives
• Perform all other duties as assigned

Requirements

• Bachelor's Degree
• 1+ years' experience in marketing and/or communications
• Strong communication skills both oral and written
• Copywriting experience
• Experience posting on social media (Instagram, FB, X)
• Organizational skills: ability to manage multiple projects by creating efficient workflows
• Creativity: adept at generating ideas and executing on concepts
• Analytical, problem-solving skills: ability to evaluate challenges, explore alternatives, and implement solutions

Nice-to-haves

• Experience with Google and Microsoft suite of products
• Experience with Box
• Experience with Slack
• Experience with Zoom
• Experience with Content Management Systems
• Experience with Asana project management tool
• Experience with Sprout Social

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k
• Paid holidays
• Paid time off
• Professional development opportunities