Marketing And Communications Director

$65,000 - $75,000/Yr

Unclassified - Baltimore, MD

Full-time - Mid Level

Baltimore, MD

About the position

Join Port Discovery Children's Museum as the Marketing and Communications Director, a pivotal role in one of the leading children's museums in the nation. This position is designed for a dynamic individual who will manage the marketing, communications, and outreach efforts in a fast-paced and rewarding environment. The Marketing and Communications Director will be responsible for telling the story of how Port Discovery educates and enriches the lives of children and families through play-based learning. The Director will design and manage a comprehensive marketing strategy that aligns with the goals of Port Discovery, focusing on digital advertising, content development, and social media engagement. This role requires collaboration across various departments to support the promotion, outreach, and sales related to museum exhibits, programming, and membership. The Director will oversee two direct reports, the Marketing & Communications Manager and the Marketing & Development Specialist, while also managing contracted individuals and vendors. In this role, you will be expected to work approximately one to two weekend days per month, rotating with other marketing team members. The salary range for this position is between $65,000 and $75,000, depending on experience. As the Marketing and Communications Director, you will oversee the creation, implementation, analysis, and performance of marketing campaigns for the organization. You will work closely with leadership and all museum departments to ensure a cohesive and comprehensive strategy that effectively represents the museum's exhibits, programs, events, and activities. Your responsibilities will include managing consistent design and branding across all platforms, cultivating community relationships to enhance brand recognition, and ensuring consistent messaging of Port Discovery's initiatives across various audiences.

Responsibilities

• Oversee the creation, implementation, analysis, and performance of marketing campaigns for the organization.
• Work with leadership and all Museum departments to ensure a cohesive and comprehensive strategy is planned that effectively represents the exhibits, programs, events, and other activities of the Museum.
• Manage consistent design and branding across all platforms for the organization.
• Cultivate and deepen community relationships to increase the organization's brand recognition across Baltimore and Maryland.
• In partnership with the Vice President of Advancement, manage consistent messaging of Port Discovery's current and ongoing initiatives, exhibits, and programming across all platforms and audiences.
• Oversee and manage the Museum's digital advertising campaign, and work strategically with contracted agency to execute paid advertising across multiple platforms and within a prescribed budget.
• Create and implement communications strategy for the organization as a whole, as well as signature exhibits, programs, and events.
• Work across the organization to identify unique storytelling opportunities and effectively communicate those stories through press pitches, press releases, and social media.
• Be the primary contact for media requests and scheduling.
• Prepare, oversee, and manage the Museum's marketing budget, including management of vendor relations, monitoring of receipts and payables, and reconciliation of expenses.
• Work collaboratively and proactively with the Marketing and Communications Manager and Associate in executing the Marketing goals of the Museum.
• Strengthen the team's capacity to plan strategically, adapt efficiently, and default to forward-thinking.
• Work with the Education and Sales departments to develop and oversee marketing plans for departmental activity, including design, advertisement, updates, ticketing, and press opportunities.
• Oversee the maintenance and updating of the Museum's website.

Requirements

• Minimum 4-6 years of marketing or related leadership experience, preferably in a nonprofit organization.
• Minimum 2 years of management, supervisory and/or team lead experience required.
• Demonstrated knowledge and experience in the design and execution of marketing and publicity campaigns and strategies across multiple platforms.
• Digital analytics experience required.
• Forward thinking and advanced planning skills required.
• Experience in creative writing/content creation from inception to publication, and the ability to quickly create engaging content for a variety of formats.
• Experience with paid digital advertising (e.g., Facebook, Google, etc.), search engine optimization, and Google Analytics.
• Experience developing and managing budgets across shifting priorities and circumstances.
• Well organized, ability to multitask, and possess excellent time management and follow-up skills, and able to work under tight timelines.
• Ability to take ownership, prioritize, and efficiently complete tasks in a fast-paced environment.
• Must be willing to work some irregular hours, weekends and/or public holidays.
• Excellent customer service skills and embodies a professional, diplomatic manner at all times.

Benefits

• Free parking
• Free admission to the Museum for family
• Group medical, dental and/or vision insurance options
• Vacation, personal and sick leave
• Retirement savings with Museum match after 6 months
• Museum provided life and disability insurance, as well as EAP, travel assistance and grief counseling support