Marketing and Communications Manager

$95,000 - $110,000/Yr

Four Seasons - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Accommodation

About the position

The Four Seasons Hotel New York is seeking a Marketing and Communications Manager who will play a pivotal role in developing and executing a strategic marketing plan that encompasses public relations, social media, and various marketing communications channels. This position is essential for supporting the hotel's business objectives and enhancing its reputation in the competitive hospitality market. The successful candidate will be responsible for deploying a creative content strategy across multiple owned and earned channels, managing the hotel's image and reputation, and collaborating closely with operational departments on marketing and promotional initiatives. In this role, the Marketing and Communications Manager will proactively identify and develop integrated PR and social media programs that capitalize on unique and newsworthy stories. This includes engaging in media relations by managing professional relationships with local, regional, and international media and influencers. The manager will host media visits, pitch targeted story ideas, organize familiarization trips, and respond promptly to media inquiries, all while supporting social PR efforts. Additionally, the manager will oversee the hotel's digital content strategy and manage all property social media channels, ensuring that the content is relevant, engaging, and aligned with the hotel's positioning and business objectives. The position also involves reputation management, where the manager acts as a strategic communications advisor to hotel management. This includes monitoring public attitudes, flagging potential consequences of decisions, developing key messages, and managing issues and crisis communications. The Marketing and Communications Manager will work closely with the Food & Beverage and Spa teams to develop promotional activities and marketing calendars that stimulate revenue opportunities. Furthermore, the role requires maintaining positive relationships with public relations agencies and assisting with marketing briefs to maximize exposure opportunities. Overall, this position is integral to the hotel's marketing efforts, requiring a strategic approach to community relations, corporate social responsibility initiatives, and internal communications. The successful candidate will also assist the Director of Marketing with SEO, digital marketing, and e-commerce initiatives, ensuring that all messaging and creative elements are aligned across various activities.

Responsibilities

• Develop and execute a strategic marketing plan including PR, social media, and marketing communications channels.
• Engage in media relations by managing relationships with local, regional, and international media and influencers.
• Host media visits, pitch story ideas, organize familiarization trips, and respond to media inquiries.
• Oversee the hotel's digital content strategy and manage all property social media channels.
• Act as a strategic communications advisor to management for reputation management and crisis communications.
• Monitor media coverage and competitor activity for market insights.
• Collaborate with F&B and Spa teams to develop promotional activities and marketing calendars.
• Manage relationships with public relations agencies and assist with marketing briefs.
• Oversee community relations and corporate social responsibility initiatives.
• Assist with SEO, digital marketing, PPC, and e-commerce as needed.

Requirements

• A minimum of five years experience in public relations and/or marketing communications.
• A university degree in journalism or communications or equivalent experience in public relations, journalism, and/or marketing communications.
• Strong interpersonal skills and proven relationships with media and business contacts.
• Excellent verbal and written communication skills with a creative mindset.
• Ability to multi-task and prioritize effectively.
• Proficiency in leveraging social media networks and related monitoring tools.

Nice-to-haves

• Experience in hospitality marketing communications.
• Familiarity with digital marketing tools and analytics.

Benefits

• 401(k) participation with company matching program
• Medical, Dental, and Life Insurance
• Complimentary discounted travel with discounted F&B and Spa Services at Four Seasons Hotels and Resorts Worldwide
• Free shift meal prepared by the culinary team
• Employee engagement at all levels with opportunities for development