Marketing and Communications Manager

University of Alaska - Fairbanks, AK

Full-time - Mid Level

Fairbanks, AK

Educational Services

About the position

The Marketing and Communications Manager at the College of Indigenous Studies (CIS) is a key role responsible for leading the college's marketing and communications strategy. This position involves managing various aspects of marketing, media relations, and visual storytelling to enhance the college's public image and engagement with diverse audiences. The manager will oversee digital marketing, social media, and publications, while also highlighting Indigenous research and student success stories.

Responsibilities

• Lead the development and execution of strategic marketing and communications plans.
• Manage CIS's digital marketing efforts, including social media and website content.
• Oversee media relations and public relations initiatives to enhance the college's visibility.
• Create and produce publications that showcase the college's programs and research.
• Collaborate with faculty and staff to gather and share stories of student leadership and success.
• Conduct market research to inform marketing strategies and campaigns.
• Utilize graphic design skills to create visually appealing marketing materials.

Requirements

• Bachelor's degree in Public Relations, Journalism, Communications, or a related field.
• Four years of progressively responsible experience in marketing and communications.
• Demonstrated experience in developing and executing strategic communication plans.
• Proficiency in media relations, website development, and social media management.
• Strong graphic design skills and experience in publication production.
• Advanced computer skills.

Nice-to-haves

• Experience in higher education marketing trends.
• Knowledge of advertising strategies, both organic and inorganic.
• Ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and full employee benefits package.
• Retirement options.
• Annual leave and 12 paid holidays per year.
• Tuition waivers for employees and family members.
• Affordable medical, dental, and vision care coverage.