Marketing and Communications Manager

$120,000 - $140,000/Yr

Sunwater Capital - North Bethesda, MD

Full-time - Senior

North Bethesda, MD

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Marketing and Communications Manager at Sunwater Capital is responsible for driving the commercial success of the company's portfolio, which includes innovative data and analytics platforms for the US Congress and government affairs, as well as the healthcare and senior living industries. This role involves developing and executing marketing strategies, managing social media, overseeing content production, and fostering partnerships and collaborations.

Responsibilities

• Collaborate with the executive team on brand position and public relations
• Identify and prioritize target audiences and build relevant lists
• Track, analyze, and report on metrics related to distribution, content consumption, and lead generation
• Develop and execute marketing plans and provide support for fundraising activities
• Manage vendors and portfolio team members
• Manage website, social media accounts, and other distribution channels
• Drive and develop content - preparation, writing, editing, and distribution of newsletters, articles, press releases, blogs, audio, video, and social media posts
• Develop relationships with relevant media and influencers
• Identify and manage presence at relevant conferences on Capitol Hill and at industry events

Requirements

• 5+ years of relevant marketing/communications experience
• Experience and network within the public policy community and/or the healthcare private equity sector
• Experience with salesforce.com and marketing and communications platforms
• Ability to leverage quantitative analytics and adjust strategies accordingly
• Excellent English verbal and written communication skills
• Established relationships with relevant media organizations
• Interest in public policy, government affairs, and private equity

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching