Stanley Black & Decker - Dublin, OH
posted 3 months ago
The Marketing and Communications Specialist will serve as a vital link between the ecommerce team and various stakeholders to ensure that accurate content is maintained within the backend Product Information Management (PIM) and Digital Asset Management (DAM) systems. This role is essential for the successful execution of marketing strategies and will involve close collaboration with the Mac Tools Brand Manager to develop and implement effective social media strategies. The specialist will also work alongside the ecommerce team to enhance online promotions visibility through social media channels. Additionally, the position requires effective communication with Distributors and the Field Sales Team to support business initiatives, along with responsibilities for event planning, communication, and execution. In this role, the Marketing and Communications Specialist will be expected to utilize their expertise in PowerPoint to create high-level presentations for both internal and external communications. They will manage the PIM and DAM systems to ensure that the web catalog is consistently updated and accurate. Collaboration with internal teams will be crucial for developing and executing site merchandising and content strategies. The specialist will also support Mac Tools' social media platforms by implementing digital marketing strategies and may assist in producing event collateral materials, such as sell sheets and information flyers, using Adobe InDesign. Monitoring the promotional calendar and providing timely communications to meet forecasted results will also be part of their responsibilities.