South Texas College - Houston, TX
posted 4 months ago
The Marketing and Communications Specialist at South Texas College of Law Houston is a dynamic role that requires a high-energy communications generalist. This position encompasses a variety of responsibilities including media relations, writing in diverse styles, managing social media and advertising efforts, updating the website, and covering campus events. The ideal candidate must be a proficient writer capable of meeting daily deadlines, organized, and adept at juggling multiple projects. Flexibility and collaboration are key, as the role requires both independent initiative and teamwork. The specialist should possess technical skills and be a savvy online researcher, with a solid understanding of social media content development and news or PR writing styles, including AP Style. Basic photography and videography skills are also essential for this role. The essential duties of the Marketing and Communications Specialist include serving as a communications generalist, assisting with social media content and website updates, writing stories for the college magazine, responding to media requests, and maximizing the public relations value of activities involving STCL Houston personnel. The specialist will also coordinate advertising efforts, handle daily writing tasks, manage basic video editing and design projects, and cover events to capture stories and photos for quick turnaround usage. Additionally, the role involves creating PowerPoint presentations, updating MarCom information on the intranet and website, and generating reports that demonstrate results in media relations and social media efforts. The specialist must utilize brand standards in all daily work and collaborate closely with project leaders within the Marketing and Communications team.