Marketing and Communications Specialist

Arizona State University - Tempe, AZ

Full-time - Entry Level

Tempe, AZ

10,001+ employees

Educational Services

About the position

The Marketing and Communications Specialist at Arizona State University is responsible for managing communications for the Recruitment, Admission, and Financial Services teams within the Graduate Programs Office. This role focuses on creating marketing materials, developing email templates, and ensuring a cohesive communication strategy that aligns with the office's goals. The Specialist will collaborate with leadership and participate in key meetings to maintain consistent messaging across all units.

Responsibilities

• Implement a communication strategy for the RAdFS team, ensuring consistency across recruitment, admissions, and student communications.
• Collaborate with leadership to ensure messaging aligns with departmental goals and initiatives.
• Create and manage email templates using Marketing Cloud for key recruitment and admissions campaigns.
• Develop marketing collateral such as newsletters, flyers, and digital content to support student and financial services communications and events.
• Ensure all communications reflect a consistent brand message and align with the school's overall communication guidelines.
• Participate in selected leadership meetings to advise on communication trends and ensure messaging remains cohesive.
• Track and analyze the effectiveness of communication campaigns, using data to inform leadership of suggested decisions and improvements.
• Take on additional responsibilities as needed, contributing to the growth and evolution of the office's communication efforts.

Requirements

• Bachelor's degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; OR any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved.
• Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.

Nice-to-haves

• 3-5 years of experience in marketing, communications, or admissions operations, preferably in a higher education setting.
• Proficiency with email marketing platforms (e.g., Marketing Cloud) and experience in creating consistent, strategic communications.
• Strong writing, editing, and content creation skills.
• Ability to work cross-functionally with leadership, admissions, and recruitment teams.
• Experience with data analytics tools and reporting for communication campaigns.
• Ability to adapt and manage multiple projects in a dynamic environment.

Benefits

• Flexible work options including hybrid schedules and alternative work arrangements.
• Commitment to sustainability and employee work-life balance.