Marketing and Communications Specialist
Hively - Pleasanton, CA
posted 1 day ago
About the position
Hively, derived from 'lively' and 'hive', is a thriving community full of life and energy. At our core, we are a family-centered social impact organization dedicated to multi-generational well-being. Our mission is to strengthen and support children and their families throughout Alameda County. We believe that through subsidized child care, mental health support, and community services centered in families of all types and backgrounds, we can significantly change children and parents' possibilities to thrive in life. If this resonates with you, we invite you to apply to join our team! Our Team at Hively is a passionate and diverse group of individuals from a wide range of different lived experiences, backgrounds and professional expertise. We strive every day to create an environment for families and staff that is inclusive and welcoming of different experiences and perspectives. We prioritize learning, listening, and growing together and to foster a culture of respect. Be part of a collaborative and mission-driven team at Hively! We are seeking a skilled Marketing and Communications Specialist to partner with our Communications Manager and program teams to enhance our brand presence and expand our reach. This role offers the opportunity to contribute to integrated marketing campaigns, create compelling content, and manage our CRM system to support our work with families and communities in Alameda County.
Responsibilities
- Execute integrated marketing communications strategy in collaboration with team members
- Manage our website. Stay on top of SEO best practices
- Content creation in written and video formats
- Manage our CRM to track donor interactions, segment audiences for targeted campaigns, and analyze marketing campaign performance
- Work cross-functionally with programming teams to increase brand awareness and visibility, events and partnerships
- Partner closely with Communications Manager to elevate presence in social media channels
- Act as a creativity agent with internal and external stakeholders, providing ideas and solutions to communications and marketing needs and opportunities
- Manage, Execute and support department's projects and organizational initiatives with an eye on impact, results, learning and growth
- Explore ways to leverage AI for content creation, social media scheduling, and data analysis
- Local events assistance in Alameda County as needed
Requirements
- Bachelor's degree, preferably in Marketing, Communications, Journalism or a related field
- Mission-driven marketer
- Love for both data and storytelling
- Outstanding writing, speaking and relationship building skills
- 2+ years of experience in digital marketing, social media strategy and execution and media outreach
- Basic knowledge of WordPress, Square or similar content management platforms
- Knowledge of CRMs (HubSpot, Constant Contact) and social media content management platforms
- Knowledgeable in content marketing willing to experiment, try new ideas out to connect and engage with different audiences
- Experience working with underserved and underrepresented communities
- Bilingual in English and at least one of the following languages: Mandarin, Cantonese, Spanish, Punjabi, Hindi, Urdu or Farsi. Able to write, read and speak both languages fluently
Nice-to-haves
- Empathetic, collaborative, willing to explore new approaches and solutions, curious, out-of-the-box thinker, creative
- Passionate about the wellbeing of all families, children and communities
- Organized, able to prioritize and work on several projects simultaneously
- Responsive and reliable
- Growth mindset
- Capacity to recognize failures or mistakes, reflect on lessons learned and integrate those learnings in both strategy and day-to-day work
- Lives and has ties in Alameda county
Benefits
- Medical, dental and vision plans covered at 100% for the employee
- Health & Dependent Care FSA & HSA
- 15 Paid Holidays + flex holidays!
- Generous paid time off policy
- Tuition Reimbursement ($1,000/year)
- Employee Appreciation Program
- Life & Long Term Disability Insurance covered 100% by Hively
- 403(b) plan
- SEP-IRA plan with an employer contribution of 5% of annual salary
- Learning & Development Opportunities
- Financial wellness program with unlimited access to personal financial advisors
- Industry competitive salary ranges
