Marketing and Community Outreach Coordinator [HE032]

$55,000 - $55,000/Yr

Hiring & Empowering Solutions - Coral Springs, FL

Full-time - Mid Level

Remote - Coral Springs, FL

About the position

The Marketing and Community Outreach Coordinator plays a vital role in enhancing the visibility of the law firm, fostering community relationships, and supporting marketing initiatives to engage and attract potential clients. This position requires a blend of creativity, strategic thinking, and excellent communication skills to effectively represent the firm's brand and values.

Responsibilities

• Develop and maintain partnerships with local organizations, businesses, and community leaders to increase brand visibility and foster goodwill.
• Plan and coordinate community events, workshops, and informational sessions that align with the firm's goals and legal practice areas.
• Represent the firm at networking events, community gatherings, and professional associations to build brand awareness and establish connections.
• Assist in the development and execution of social media strategies across platforms, including content creation, scheduling, and audience engagement.
• Write and design engaging newsletters, blog posts, and client updates to keep the community informed and build trust.
• Manage the firm's website and ensure content is current, relevant, and optimized for SEO.
• Collaborate with attorneys and leadership to plan and implement marketing campaigns that align with the firm's objectives and target client demographics.
• Track and analyze marketing campaign performance, using insights to make data-driven recommendations for improvements.
• Assist in the development of promotional materials, brochures, and other collateral to support outreach and advertising efforts.
• Prepare press releases, media statements, and other PR materials to promote the firm's news, achievements, and community contributions.
• Maintain relationships with local media outlets and seek opportunities for media coverage.
• Monitor media mentions and brand reputation to ensure consistent messaging and handle any public inquiries.
• Serve as an additional point of contact for prospective clients and provide preliminary information about the firm's services.
• Coordinate feedback surveys and community feedback sessions to understand client needs and improve the client experience.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 2+ years of experience in marketing, outreach, or community relations, preferably within a professional services setting.
• Excellent verbal and written communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proficiency with digital marketing tools, including social media platforms, content management systems, and analytics software.
• Ability to work collaboratively within a team and adapt to a fast-paced environment.

Nice-to-haves

• Knowledge of legal industry marketing or experience in a law firm setting.
• Graphic design skills and familiarity with design software such as Adobe Creative Suite or Canva.

Benefits

• Supportive and collaborative work environment
• Opportunity to make a meaningful impact in the community
• Career growth opportunities in a legal environment