Marketing and Content Director- Overland Expo and Glamping Show Americas

$115,000 - $120,000/Yr

Emerald - New York, NY

Full-time - Senior

New York, NY

Personal and Laundry Services

About the position

Emerald is seeking a Marketing + Content Director to develop and execute marketing and content strategies for a diverse portfolio of events and content products, including Overland Expo and Glamping Show Americas. This strategic role focuses on growing audience, attendee, and advertiser databases through a variety of digital marketing tactics and content strategies. The Director will lead a team, oversee marketing technology, and ensure that organizational and financial goals are met across campaigns and events.

Responsibilities

• Develop and execute a data-driven, results-focused marketing strategy to drive audience and advertiser database growth.
• Plan and execute programs to develop new audience and drive lead generation.
• Plan and oversee event marketing needs, including promotional campaigns and materials.
• Oversee attendee event registration, pricing strategy, budgeting, and reporting.
• Monitor campaign performance against KPIs and recommend improvements.
• Develop high-level marketing communication strategies and manage copy and design teams.
• Collaborate with Sales leaders to develop new product offerings and pricing models.
• Build, manage, and allocate revenue and expense budgets across projects.
• Support event operations teams with logistics and execution of on-site marketing needs.
• Lead the content, branded content, and affiliate marketing strategy for the portfolio.

Requirements

• Experience leading the development and execution of strategic multi-channel marketing initiatives.
• A track record of success in leading a team to execute complex goals across multiple products.
• Strategy leader with demonstrated success in driving audience and lead growth.
• Highly goal-driven with a strong sense of urgency and balance of leading and doing.
• Experience using complex marketing tools like Salesforce Marketing Cloud, HubSpot, and Pardot.
• Experience defining and translating data into actionable insights.
• Creative mindset with a history of innovative audience engagement strategies.
• Proactive, independent work style with effective prioritization and multitasking skills.
• Ability to build relationships and collaborate with multiple functional groups.
• Strong financial background with experience in scaling revenue and expenses.

Nice-to-haves

• Experience in technology-related product/industry.
• Experience with SEO strategy and lead generation strategies.

Benefits

• Caregiver leave
• Health insurance
• Dental insurance
• Flexible spending account
• Parental leave
• Vision insurance
• 401(k) matching