Marketing and Content Strategist

Cottingham & Butler - Dubuque, IA

Full-time - Mid Level

Dubuque, IA

Insurance Carriers and Related Activities

About the position

The Marketing and Content Strategist at HealthCheck360 will be responsible for developing and implementing strategic marketing initiatives aimed at improving employee health through effective content marketing. This role involves collaboration with a talented marketing team to create engaging content across various platforms, ensuring brand consistency and optimizing user experience. The strategist will also manage editorial calendars, oversee digital content, and integrate content programs with brand campaigns to drive demand and engagement.

Responsibilities

• Plan and implement marketing and sales initiatives to drive traffic, engagement, and leads.
• Ensure all content is on brand, consistent in style, quality, and tone, and optimized for search and user experience across all channels.
• Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
• Adopt a brand publisher mindset to create content that captures brand value and optimize the path to conversion.
• Manage editorial calendars and workflows, maintaining brand voice, style, and tone.
• Oversee digital content hubs and social channels, including email/newsletter distribution.
• Integrate content programs with brand campaigns to drive demand, regularly measuring and optimizing campaigns.
• Nurture sales leads and manage customer education programs.
• Present and report on campaign strategy and results.
• Coordinate Requests For Proposals (RFPs) from prospective clients.

Requirements

• Proven editorial and persuasive writing skills.
• Exceptional people skills.
• Proficiency in content creation and distribution strategies.
• Passion for new technology tools, especially AI.
• Clear articulation of business goals behind content creation.
• Leadership and project management skills.
• Familiarity with marketing principles and adaptability based on data.
• Strong persuasion and presentation skills.
• Experience creating a resource or library of organized content.
• Continuous learning of the latest platforms and marketing solutions.
• Ability to screen out sales pitches and focus on relevant brand and customer stories.
• Comfortable representing the company at meetings, interviews, trade shows, etc.

Nice-to-haves

• 3-5 years of marketing or sales experience preferred, but not required.
• Experience in channel marketing and/or the healthcare space is a plus.
• CRM, Salesforce, or Hubspot experience preferred.

Benefits

• Opportunities for professional development and skill enhancement.
• Collaborative and innovative work environment.