Unclassified - Greenville, SC
posted about 2 months ago
As the Marketing and Creative Advertising Director at Community Journals, you will play a pivotal role in shaping the marketing strategies and creative direction of our publications, including Greenville Journal, Upstate Business Journal, TOWN, and atHome magazines. This position is designed for a dynamic individual who thrives in a fast-paced environment and possesses a unique blend of strategic thinking and creative prowess. You will be responsible for leading a team that acts as a liaison between our sales/account representatives and clients, ensuring that we deliver exceptional advertising solutions that resonate with our community. Your expertise will be crucial in managing external freelance resources for creative design, developing and executing marketing strategies that enhance our brand visibility, and collaborating closely with clients to understand their advertising needs. In this role, you will design and produce compelling ad campaigns across various platforms, including digital, print, and social media. You will oversee the end-to-end ad production process, ensuring that all projects are delivered on time and meet our high-quality standards. Regular communication with clients will be essential to ensure their satisfaction and to address any concerns that may arise. You will also be responsible for monitoring and analyzing campaign performance, using insights to optimize results and suggest improvements. Staying abreast of marketing trends and emerging advertising technologies will be key to keeping our campaigns innovative and competitive, allowing us to continue telling great stories and deepening our connection with the community we serve.