Marketing and Digital Advertising Specialist

About the position

The Marketing and Digital Advertising Specialist position at Tyndall AFB, FL, is responsible for designing and developing marketing concepts and materials across various platforms. The role involves creating original graphic designs, implementing marketing initiatives, conducting market research, and managing digital content to enhance engagement and participation in programs offered by the 325th Force Support Squadron. Candidates must submit a portfolio and may need to complete a skills demonstration during the interview process.

Responsibilities

• Design and develop publicity/marketing concepts and branded materials across various forms and delivery methods.
• Leverage understanding of design principles, production methods, and modern marketing trends.
• Develop and implement marketing initiatives, promotions, and programs for the 325th Force Support Squadron under the direction of the Marketing Director.
• Create original graphic designs for publications, printed marketing, and digital advertisements while maintaining brand consistency.
• Execute layouts, presentation materials, and other multimedia projects.
• Utilize advanced design and publication tools to produce effective advertisements and designs tailored for a mix of media.
• Determine marketing techniques and strategies to enhance participation, engagement, and financial outcomes for FSS activities.
• Perform qualitative and quantitative market research to improve customer relations, satisfaction, evaluate demographics, and measure advertising effectiveness.
• Employ knowledge of SEO/SEM practices to optimize content for digital platforms and manage campaigns and content delivery using CRM and CMS tools.
• Write and edit copy for effective communication strategies and customer readability, adhering to AP Style guidelines.
• Create content with marketing AI tools and platforms to improve efficiency and innovation.
• Develop standardized templates and style guides for consistent branding across the marketing department and other FSS activities.
• Collaborate with the marketing team, activity managers, and leadership to produce accurate and engaging promotions for events, programs, and offerings.
• Support web management, email marketing, and social media campaigns using best practices for audience engagement and analytics.
• Track and report campaign performance to continuously refine strategies and ensure alignment with organizational goals.
• Use a ticketing system to manage marketing requests, prioritize tasks, and ensure timely completion of projects.
• Maintain accurate records of assignments and communicate status updates to stakeholders.
• Stay aware of current and emerging marketing technologies, trends, and tools, recommending updates and innovations.
• Assist with video production, photography, and livestreaming as needed.
• Produce short and long-form video content, including reels and YouTube videos, while operating camera equipment to capture high-quality footage.
• Attend special events and squadron functions to provide support through photography, videography, and on-site representation of the marketing department.

Requirements

• Bachelor's degree in Graphic Design, Marketing, or a related field, OR at least 3 years of relevant professional experience.
• Expertise in designing advertisements and marketing campaigns using design tools such as Adobe Creative Suite, Canva, or similar software.
• Intermediate to advanced computer skills, including proficiency in internet-based tools, databases, Microsoft Office Suite, CRM, CMS platforms, and email marketing tools.
• Familiarity with SEO/SEM strategies and social media analytics platforms.
• Strong written and verbal communication skills, with the ability to produce AP Style copywriting with minimal errors.
• Experience in photography, videography, and video editing, including creating content for platforms like YouTube, Instagram, and TikTok.
• Knowledge of AI tools for content creation and marketing automation software.
• Highly organized, creative, and detail-oriented, capable of managing multiple tasks within deadlines.
• Strong interpersonal skills for collaboration with internal and external customers.
• A results-driven portfolio showcasing graphic design and video production.

Nice-to-haves

• Experience with large-format printers and print shop equipment.
• Knowledge of current marketing technologies and trends.

Benefits

• Access to a range of benefits depending on the type of position (permanent, part-time, etc.).
• Potential eligibility for various federal employee benefits.