Marketing and Digital Communications Advisor

$117,200 - $175,800/Yr

Southern California Edison - Irwindale, CA

Full-time

Hybrid - Irwindale, CA

Utilities

About the position

The Marketing and Digital Communications Advisor at Southern California Edison (SCE) plays a crucial role in shaping impactful marketing strategies for both business and residential customers. This position involves managing a portfolio of programs focused on affordability and electrification initiatives, ensuring effective program execution, and aligning marketing campaigns with business objectives to enhance customer experience. The advisor will leverage data-driven insights and SCE's Martech stack to optimize marketing efforts and track performance metrics, all while collaborating with cross-functional teams and external partners.

Responsibilities

• Develops the Public Relations and Analyst Relations strategies to improve engagement, brand awareness and accountability for impact
• Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns
• Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey
• Oversees the development of marketing communications campaigns by understanding media coverage and industry trends
• Manages and supervises campaigns, ensuring compliance with the organisations marketing plans and objectives
• Monitors key metrics to measure the effectiveness of communications efforts and make data-driven decisions
• Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives
• Reviews analytics and customer feedback to proactively identify and improve customer experiences
• Responsible for all aspects of strategic campaign development, measurement and execution of marketing, digital and customer lifecycle nurture programs
• Achieves operational efficiency via effective implementation plans.

Requirements

• Seven or more years of experience in marketing, advertising or communications.

Nice-to-haves

• Bachelor's Degree or higher in Marketing, Business, Communications or related field
• Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub
• Vendor management experience
• Experience with multi-channel marketing strategy and planning driven by sophisticated analytics and data modeling
• Utility or other highly regulated industry experience
• Experience with enterprise marketing software - Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud
• Ability to work independently and in fast paced environment

Benefits

• Hybrid work mode with the option to work remotely
• Opportunities for personal and professional growth
• Commitment to diversity and inclusion
• Reasonable accommodations for individuals with disabilities